Marketers’ worth can’t be reduced to a line item on a spreadsheet
Laura ChamberlainAt times it can feel like proving ROI stretches beyond metrics to a question of professional credibility. Marketers have the power to reframe the conversation.
Marketing Careers
The Marketing Academy reveals its 2025 Scholars
Molly InnesThirty marketing executives will take part in this year’s Scholarship, which aims to help them develop the skills they need to take up senior and board-level roles.
Brixton Finishing School partners with IPA for emerging talent initiative
Molly InnesMarketing and advertising “won’t evolve by accident”, says Brixton Finishing School founder Ally Owen as the organisation partners with the IPA.
Vast majority of brands holding off using AI in recruitment
Molly InnesJust 2.9% of marketers say their business is using AI to recruit, opting to use the tech in their search for junior and mid-level talent.
The Marketing Week Podcast: Exploring the reality for working mums
Marketing Week ReportersIn the latest episode, we explore why mothers are being pushed out of the workforce in increasing numbers, from the rollback of flexible policies to poor company culture.
Your LinkedIn strategy should start with self-belief
Laura ChamberlainForget the ‘silver bullet’ solutions promising confidence quick fixes, developing true self-belief requires deeper work.
Marketing recruitment intent slumps to four-year low
Molly InnesFollowing the rise in Employer National Insurance contributions, marketing recruitment intention has swung into negative territory.
‘Companies want a superhero’: How bad recruitment is impacting marketing
Molly InnesAs poor practices like ghosting after interview and overly lengthy tasks become the norm, some argue marketing recruitment is “broken”.
42% of marketers ghosted after interview
Molly InnesA quarter of marketers rate their recent recruitment process as negative, according to Marketing Week’s 2025 Career & Salary Survey.
‘A divergent market’: How recruitment pressures are impacting the job market
Molly InnesOver half of marketers say uncertainty is putting resourcing under pressure, with many struggling in the current jobs landscape.
Marketing needs to find its Ferris Bueller moment
Johnny CorbettA bit of time reflecting on people, brands and creativity can help marketers stuck in a rut.
The most compelling personal brands aren’t built on perfection
Laura ChamberlainThe road to genuine self-belief starts with embracing your professional identity and not trying to perform to stand out on LinkedIn.
Teams in turmoil: Marketers on the ups and downs of restructures
Matthew ValentineWith the level of marketing team restructures at a three-year high, can revamps be seen as a positive form of redeployment rather than a cover for redundancies?
Marketing team restructures at three-year high
Charlotte RogersOver half of marketing teams have restructured over the past 12 months, rising to almost 70% within large businesses.
‘Who’s in the room?’: Urgency needed to fix marketing’s socio-economic pay gap
Charlotte RogersWhile there’s no silver bullet, progressive businesses are setting out a roadmap to tackle the industry’s lack of socio-economic diversity.