The Marketing Week Podcast: Marketing’s pay gap problem and recruitment challenges
Molly InnesExclusive data from Marketing Week’s 2025 Career & Salary Survey shows pay gaps are widening, while recruitment woes continue for many marketers.
Exclusive data from Marketing Week’s 2025 Career & Salary Survey shows pay gaps are widening, while recruitment woes continue for many marketers.
Marketers from working-class backgrounds are being paid 15.3% on average less than their middle- and upper-class peers, versus 15.9% in 2024.
Marketing’s growing ethnicity pay gap is being seen as a “wake-up call” to root out bias all the way from recruitment to retention.
Marketers are taking on more work with less budget and no increase in pay as the sluggish global economy continues to hurt teams, reveals our Career & Salary Survey 2025.
Exclusive 2025 Career & Salary Survey data reveals an ethnicity pay gap of 13.3%, up sharply on 2024 levels.
Demand for brand consultants is up 68%, while demand for senior regional marketing managers is falling, according to exclusive data from LinkedIn.
Marketing still isn’t valued or understood by some businesses, leading to deep problems from redundancy to skills gaps, say senior marketing leaders.
Turbocharging access to the creative industries is the guiding principle behind the John Doe Group’s award-winning Unlocked internship programme.
The hiring process can be brutal, with drawn out processes, ghosting and a supply and demand issue – all of which is impacting marketers’ mental health.
In this episode, we’re tackling the industry’s early talent issue and highlighting the importance of opening up marketing.
Despite the challenges, over half of Career & Salary Survey respondents feel optimistic about marketing’s future within their company.
Saving money on wages (58.4%) is the main reason cited for cutting and not replacing senior marketing talent.
Brands should see marketing apprenticeships as both a chance to help fresh talent break into the industry and an opportunity to turbocharge their business.
There is no catch-all answer to solving marketing’s burnout problem but there are steps leaders and companies can take to prioritise wellbeing that will better serve individuals and set businesses up for success in the long term.
As new data finds marketing apprenticeships are stalling, the industry is being encouraged to see such schemes as a “value in, value out process”.