Want to know what you’re worth? 2025 marketing pay revealed
Marketing Week ReportersMarketing Week’s Career & Salary Survey examines the state of marketing pay in 2025.
Marketing Careers
Marketers have great potential but they are not being supported enough
Russell ParsonsWe revealed stark new data last week, laying bare the level of dissatisfaction, lack of appreciation and exhaustion marketers are feeling, which is leading to a concerning number experiencing burnout.
The Marketing Week Podcast: Inside marketing’s imposter syndrome crisis
Marketing Week ReportersIn this episode, we discuss why 80.1% of marketers have experienced imposter syndrome at some point in their careers, featuring insight from Nishma Patel Robb, founder of Glittersphere and former Google marketing leader.
‘It’s not my syndrome’: How marketers can stop feeling like imposters
Charlotte RogersWhile there’s no quick fix for imposter syndrome, businesses recognising the value of marketing and a greater sense of empathy across the industry would be a good start.
‘Massive warning sign’: Marketers on the ‘seismic’ scale of imposter syndrome
Charlotte RogersDoes the term ‘imposter syndrome’ put pressure on marketers to ‘fix’ themselves, while businesses ignore the systemic issues causing these feelings in the first place?
Marketing salaries rising slower than national average, survey finds
Jasper BaumannResearch by Reed reveals marketing salaries have grown just 3% compared to the national average of 6%.
‘Pressure in all directions’: What’s causing marketing’s burnout crisis?
Molly InnesMarketing Week’s exclusive Career & Salary Survey data suggests the industry is experiencing a burnout crisis. Here’s why.
‘Overwhelmed and undervalued’: Half of marketers grappling with ‘emotional exhaustion’
Charlotte RogersMarketing Week can reveal 80% of marketers have experienced imposter syndrome, while 60% feel overwhelmed.
Marketing recruitment intention continues to fall as brands face up to national insurance increases
Molly InnesOctober’s budget may have impacted recruitment intent as it drops to its weakest level since the pandemic.
From ‘diamond’ teams to great reshuffles: How is marketing recruitment shaping up in 2025?
Molly InnesWhile 2024 was tough for marketing jobs, some green shoots did emerge. What does 2025 have in store?
‘Awareness, access, opportunity’: Creative industries urged to engage working class talent
Charlotte RogersFounder of the Placement Poverty Pledge, former Creature London boss Stu Outhwaite-Noel wants all agencies serious about attracting working class talent to become Living Wage Accredited.
The marketing industry must do more to address the dark corners of pay transparency
Helen JamesGiven the industry’s potential to shape society and change behaviour, there is so much more we can and must do to help lower marketing’s gender pay gap.
A hiring blueprint for brands in 2025: How to stand out as an employer
Marketing Week PartnerMarketing organisations need to build a compelling offer around benefits and the employee experience, if they are to solve ongoing hiring challenges and convince candidates to look beyond salary.
‘It wasn’t enough to just create opportunity’: Inside the setup of The Finishing School Foundation
Molly InnesA sister project to The Brixton Finishing School, the new foundation looks to support underrepresented young people financially as they look to break into the industry.
Most B2B marketers are open to leaving their jobs, study finds
Molly InnesAlmost a quarter of B2B marketers are actively looking for a new role, while 32% are open to opportunities.