Marketers blame AI for feeling ‘overwhelmed’ at pace of change
Molly InnesMore than half (54%) of marketers believe AI will significantly impact how they work over the next year, according to LinkedIn data.
Marketing Careers
‘It pays to be privileged’: Brands still failing talent from working class backgrounds
Charlotte RogersAccording to the Social Mobility Foundation, 17 November is Class Pay Gap Day – the point at which people from working class backgrounds effectively stop being paid.
Help us build the industry’s most in-depth view of marketing salaries and careers
Marketing Week ReportersMarketing Week’s annual Career & Salary Survey is now open.
The Marketing Academy Foundation names new CEO
Charlotte RogersPassionate about collaborating with industry to seize the “great opportunity” offered by fresh talent, Lianre Robinson will take over as CEO from January.
‘Don’t be afraid to pivot’: One CMO on why change isn’t a bad thing
Hannah RashbassFrom his early career as a media journalist to senior marketing roles at Betfair, Just Eat and now Carwow, Ben Carter has used his knowledge of the internet revolution and passion for change to climb the ladder.
Premier Inn’s top marketer Tamara Strauss departs
Hannah RashbassGlobal customer director Tamara Strauss has left Premier Inn after five years with the company.
Salary expectations biggest hurdle when recruiting new talent
Josh StephensonMeeting salary expectations is the biggest stumbling block to finding the right talent for your marketing team, according to recruiter Michael Page.
‘Engineered serendipity’: One marketer on the importance of early skills and relationships
Grace GollaschFrom Ebay’s internet boom to short stints at Asos and The Guardian, Cian Weeresinghe understands the value of trying new things and meeting new people.
Marketoonist on thought leadership
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Should marketers lead the sustainability agenda in business?
Michaela JeffersonThe first piece in Marketing Week’s new series – Setting the agenda: Marketing’s role in driving sustainability – we debate whether responsibility for sustainability should be part of the marketing remit.
‘You have to be in tune with the business’: One CMO on why relationship building matters
Niamh CarrollHaving worked at some of the biggest names in B2B tech, Workday CMO Emma Chalwin sees relationship-building as the cornerstone of her success.
‘Background to the foreground’: How the Co-op kickstarted socio-economic pay gap reporting
Charlotte RogersThe retailer believes respecting personal experiences is key to building the trust needed to get employees to share their data in the first place.
‘No one teaches you how to be a great leader’: Why some CMOs are pivoting into executive coaching
Molly InnesSome marketers are leaving the industry to coach the next generation and help them apply marketing principles to their own careers.
Warner Hotels names first CMO as it looks to ‘power its growth’
Molly InnesThe hotel chain is the latest brand to announce it’s appointing a chief marketing officer for the first time.
‘Push outside your comfort zone’: Why marketers are leaning on coaching
Molly InnesWith the demands on marketers forever changing, is coaching the answer to career success?