‘Own it’: Henkel’s Nikki Vadera on why working mums are a ‘competitive advantage’
Charlotte RogersHaving parents on your team is a boon for any business, says Vadera, who urges working mums to be “unapologetically” themselves.
Working parents
‘Never sacrifice your family ambitions’: Marketers on changing the game for working parents
Amrit VirdiMarketers discuss how to balance parenthood with their career ambitions in the latest episode of Marketing Week’s webinar series, The Lowdown.
Meet the dads challenging the ‘career threat’ of parental leave
Charlotte RogersAs the government mulls extending statutory paternity leave, dads who have taken enhanced leave acknowledge “emotional blockers” still need to be addressed.
‘Not fit for purpose’: Exploring the barriers and benefits of extending paternity leave
Charlotte RogersAs the UK’s paternity provision is branded “one of the worst” in the developed world, what can be done to empower dads in marketing to take longer leave?
‘Be loud’: Why are marketing mums being locked out of progression?
Charlotte RogersThe seeming incompatibility between seniority and flexibility means mothers are being forced out of careers they’ve spent decades building.
‘Vulnerability is courage’: Marketers shine a light on the ‘hidden trauma’ of miscarriage
Charlotte RogersAXA XL global brand director Allison Beattie is determined to smash the taboos surrounding miscarriage to help others get the support they need.
‘Carrying the mental load’: Exploring the reality for single mums in marketing
Charlotte RogersWhile some single mothers are being forced to work beneath their skillset, a lack of flexibility is pushing others out of the workforce entirely. How can businesses help?
‘Support not special treatment’: Marketers on navigating pregnancy at work
Charlotte RogersFrom battles for flexibility to demands to perform under physical and emotional pressure, are businesses really supporting their pregnant employees?
The Marketing Week Podcast: Exploring the reality for working mums
Marketing Week ReportersIn the latest episode, we explore why mothers are being pushed out of the workforce in increasing numbers, from the rollback of flexible policies to poor company culture.
‘Support your women’: VCCP’s Sophie Maunder on her journey from CEO to maternity coach
Charlotte RogersDescribing losing women from the workforce as a “societal tragedy”, the former VCCP CEO explains why a pro-business, pro-mum future is possible.
Recalibrate and rotate: Why mat leave can help marketers hone their skills
Charlotte RogersFrom seeing mat leave as a chance to sharpen skills and develop fresh ideas to improve the return to work, can brands start a movement that celebrates mums?
‘There’s no buffer’: One founder on why mothers are being failed
Charlotte RogersAfter experiencing miscarriage, trauma and discrimination, agency founder Grace Carter is on a mission to expose the lack of support for entrepreneurial mothers.
Working mums: Is marketing only for the ‘chosen few’?
Charlotte RogersWith hybrid work policies being questioned, the rollback of flexibility and poor return to work practices, are mothers being pushed out of marketing?
2025 is the year we embrace the superpower of working mums
Rachel ExtonProgressive brands are rejecting outdated notions and embracing the resilience, emotional intelligence and problem solving capabilities of working mums.
Meaningful purpose can come from being a marketer and a mum
Laura ChamberlainPurpose doesn’t have to be grandiose, it can be the embodiment of who you are at any point in time. Use this thinking to make the working world work for you.