Airbnb’s CEO outlines ambition to become the Amazon of travel
Airbnb plans to invest up to $250m into the business with the “bulk” to be invested in marketing and product development.
Airbnb returns to ‘roots of affordability’ to fuel future growth
Hannah RashbassAirbnb’s CEO admits the travel accomodation business had “drifted” from its focus on affordability but says it will be “really critical” going forward.
Airbnb CFO: ‘Disciplined’ marketing strategy is paying off
Molly InnesDespite increasing marketing spend in Q1, Airbnb is considering a potential tightening of activity to “drive growth” as it looks to become “more aspirational”.
Airbnb encourages customers to shun hotels with rare Christmas ad: The Marketing Week Christmas Blog 2024
Marketing Week ReportersWelcome to the Marketing Week Christmas blog where you’ll find all the latest festive advertising news in one place.
The Week in Tech: Apple slims down the iPhone and Spotify offers lossless audio at last
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
Primark pledges to ramp up spend in ‘consumer-facing activity’
Amrit VirdiThe retailer says future investment in digital and above the line campaigns will be “higher”, as it hails “good” results from its first UK TV push.
Ben & Jerry’s founders call for brand to be ‘freed’ after being ‘silenced by Unilever’
Grace GollaschThe co-founders are calling for independence from a new ice cream division spun out of Unilever to enable Ben & Jerry’s to “honour its mission”.
An effectiveness case for designing distinctive online shopping experiences
Dave JonesEcommerce sites often stick to boring templates, but there’s clear evidence for the commercial benefits of making them stand out from the crowd.