A dynamic approach to effectiveness and optimising in real-time is not something that comes naturally to “traditional” marketers in the UK, says the Lloyds’ CMO.
The ASA has ruled against a LinkedIn post deemed to have given the impression renewable energy formed a “significant proportion” of Lloyds’ investments.
Describing the Lloyds Banking Group’s portfolio refresh as the UK’s “largest fintech transformation”, CMO Suresh Balaji still gets “butterflies” when making big brand decisions.
For the second year, Channel 4 and Lloyds Bank have partnered to award four black-owned businesses £150,000 of TV advertising each as part of their Black In Business initiative.
Suresh Balaji is joining Lloyds Banking Group in the role of CMO, with oversight over its brand, marketing and experience functions.
Kehoe replaces former chief product and marketing officer Sara Bennison, who left Nationwide in the beginning of July after six years in the role.
Targeting growth as its “core focus”, Lloyds will spend around two-thirds of the £3bn earmarked for strategic investment over the next three years on diversifying revenue.
Life under lockdown is sparking a shift in how brands recognise and prioritise mental health issues.
The bank is overhauling its logo and visual identity, as well as its marketing, in a bid to make the brand more contemporary and relevant amid rising competition from fintech startups.
Lloyds has struggled to measure the ROI of social and content, so instead favours TV and out-of-home as it looks to drive emotional engagement.
Employees from BT, HSBC UK, Lloyds Banking Group, Lloyd’s of London, Nationwide, Reed Smith, Scope and Virgin Media will appear in a Channel 4 film aimed at raising awareness of the #PurpleUpLight movement, which celebrates the economic contribution made by disabled people.
Noel Edmonds has failed to get Lloyds’ marketing campaign banned after the ad regulator dismissed his complaint, saying ‘By your side’ is clearly “advertising puffery” that consumers will not take literally.
The banking group has transformed its marketing over the past 10 years, with a big focus on creating a performance team tasked with making its investment more efficient, effective and focused on real business outcomes.
The campaign, which launches on mental health awareness ‘Time To Talk Day’, explores the common misconceptions about living with a non-visible disability.
The bank has belatedly won Channel 4’s Diversity in Marketing Award, after Volvo’s shock decision to reject the £1m prize last month.