BrewDog promotes top marketer to chief operating officer as it scraps CMO role
Lauren Carrol will continue to look after marketing, while taking on responsibility for people, digital, ecommerce, bars, and the US and German markets.
The AA appoints new CMO amid restructure to support transformation
Jasper BaumannSarah Fuller headed up marketing at Nando’s UK & Ireland until last September.
Sainsbury’s expands CMO role to oversee data and sustainability
Amrit VirdiSainsbury’s CMO Mark Given has expanded his remit to include data and sustainability, in line with the company’s push on personalisation.
BrewDog brings back CMO role as CEO promises to create ‘new type of business’
Lucy TesserasThe brewer’s brand and marketing director has been promoted to CMO, with co-founder James Watt saying BrewDog is “committed” to developing its leaders as it looks to distance itself from claims it operated a “culture of fear”.
The Week in Tech: Apple slims down the iPhone and Spotify offers lossless audio at last
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
Primark pledges to ramp up spend in ‘consumer-facing activity’
Amrit VirdiThe retailer says future investment in digital and above the line campaigns will be “higher”, as it hails “good” results from its first UK TV push.
Ben & Jerry’s founders call for brand to be ‘freed’ after being ‘silenced by Unilever’
Grace GollaschThe co-founders are calling for independence from a new ice cream division spun out of Unilever to enable Ben & Jerry’s to “honour its mission”.
An effectiveness case for designing distinctive online shopping experiences
Dave JonesEcommerce sites often stick to boring templates, but there’s clear evidence for the commercial benefits of making them stand out from the crowd.