Greggs: Brand has been of ‘paramount importance’ to grow during cost of living crisis
Success in the food-to-go sector is driven by being “front of mind” with consumers, CEO Roisin Currie told investors, hailing the strength of the Greggs brand.
‘It’s not rocket science’: Greggs’ top marketer on keeping brand building ‘simple’
Niamh CarrollMaking an argument for “simple” brand building, Greggs customer and marketing director Hannah Squirrell argues that brands should be as aware of what they are not, as what they are.
Nailing value perceptions and owning product: Top brand building lessons from M&S, Greggs and McDonald’s
Michaela JeffersonIn the second feature looking at universal brand building lessons shared by Marketing Week’s five Brand of the Year nominees, we explore customer centricity, value perceptions and product.
Burger King claims consistency and ‘compelling value’ driving growth
Niamh CarrollRestaurant Brands International, owner of brands including Burger King and Tim Hortons, enjoyed “solid” results in the UK despite weak consumer sentiment.
The Week in Tech: Apple slims down the iPhone and Spotify offers lossless audio at last
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
Primark pledges to ramp up spend in ‘consumer-facing activity’
Amrit VirdiThe retailer says future investment in digital and above the line campaigns will be “higher”, as it hails “good” results from its first UK TV push.
Ben & Jerry’s founders call for brand to be ‘freed’ after being ‘silenced by Unilever’
Grace GollaschThe co-founders are calling for independence from a new ice cream division spun out of Unilever to enable Ben & Jerry’s to “honour its mission”.
An effectiveness case for designing distinctive online shopping experiences
Dave JonesEcommerce sites often stick to boring templates, but there’s clear evidence for the commercial benefits of making them stand out from the crowd.