Asda drops Aldi and Lidl price match scheme
Determined to “focus” on its own prices rather than matching competitors, Asda has ditched the scheme just 12 months after launch.
‘It’s about owning equity’: Asda’s marketing leads on swapping celebs for gnomes this Christmas
Josh StephensonAsda’s new Christmas campaign champions its ceramic gnomes as it looks to build equity in its own characters rather than continue working with celebrities.
‘A category of one’: Asda’s top marketers on its dual price and quality approach
Josh StephensonAsda has revealed a new brand identity alongside a summer campaign highlighting the retailer’s commitment to price and quality.
‘This is about the customer’: Asda’s chief customer officer on its price match with Aldi and Lidl
Niamh CarrollAsda is price-matching both Aldi and Lidl, but chief customer officer David Hills states it is “not about” the discounters, and instead about “reassuring” its own consumers on price.
The Week in Tech: Apple slims down the iPhone and Spotify offers lossless audio at last
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
Primark pledges to ramp up spend in ‘consumer-facing activity’
Amrit VirdiThe retailer says future investment in digital and above the line campaigns will be “higher”, as it hails “good” results from its first UK TV push.
Ben & Jerry’s founders call for brand to be ‘freed’ after being ‘silenced by Unilever’
Grace GollaschThe co-founders are calling for independence from a new ice cream division spun out of Unilever to enable Ben & Jerry’s to “honour its mission”.
An effectiveness case for designing distinctive online shopping experiences
Dave JonesEcommerce sites often stick to boring templates, but there’s clear evidence for the commercial benefits of making them stand out from the crowd.