Yahoo appoints Paramount brand chief as CMO
Jasper BaumannJosh Line fills the role which has been vacant since October after former CMO Tressie Lieberman left Yahoo to become Starbucks’ global chief brand officer.
Tag Heuer shifts marketing focus amid wider transformation
Jasper BaumannAs it celebrates its 165th birthday, Tag Heuer is overhauling its marketing to focus on brand over specific models to provide clarity about what the LVMH-owned watch brand represents.
How Abercrombie & Kent unified its brand to become an ‘authority’ on luxury travel
Jasper BaumannUpon joining A&K Travel Group in 2023, CMO Peter Chipchase felt the travel firm’s branding “wasn’t doing justice” to its products, leading it to unify its identity and centralise its structure.
Asda’s customer chief steps down to join Jet2
Jasper BaumannDavid Hills will remain at Asda until later this year with the supermarket yet to announce his replacement.
O2’s marketing boss on returning to its founding ethos to ‘reset’ the brand
Jasper BaumannHaving joined Virgin Media O2 six months ago, tasked with overhauling O2’s brand strategy, Rachel Swift says she wants to re-establish its reason for being but won’t “change things for change’s sake”.
Ryanair launches member scheme as it looks to extend ‘price leadership’
Jasper BaumannRyanair’s ‘Prime’ membership offers exclusive seat sale access, free reserved seats, and free travel insurance for every flight taken.
‘Consistent doesn’t mean boring’: Great Western Railway on the ‘power’ of long-term brand building
Jasper BaumannGreat Western Railway has been using Enid Blyton’s Famous Five to drive awareness and attract more consumers for the past nine years, with marketing boss Amanda Burns saying she is “lucky” the wider business understands the importance of long-term investment.
How marketers are working through a ‘challenging time’ in the UK car market
Jasper BaumannMarketers are facing a car market in its fifth consecutive month of decline and while electric vehicle uptake continues to grow, it is still falling short of the 28% mandate set by the government for 2025.
‘Provocative and fun’: Renault on EVs, education and defining its brand
Jasper BaumannUK marketing director David Isherwood discusses brand pillars, the “vibrancy” of experiential and educating customers about the benefits of electric vehicles.
Motorway revamps brand in response to online car market evolving
Jasper BaumannMotorway has unveiled a new campaign and positioning as it looks to communicate how “effortless” it is to sell a car online.
‘Hard-nosed business proposal’: How Simplyhealth secured investment for brand building
Jasper BaumannSimplyhealth is on a mission to democratise private healthcare and raise awareness, as it repositions marketing as an “engine for growth” within the business.
What brands stand to gain by depicting more positive portrayals of masculinity
Jasper BaumannWith a rise in misogynistic content online, there is a case to be made for brands to introduce more progressive portrayals of masculinity, especially as new research finds these campaigns are 38% more likely to have a positive impact on brand equity.
The AA appoints new CMO amid restructure to support transformation
Jasper BaumannSarah Fuller headed up marketing at Nando’s UK & Ireland until last September.
Intrepid Travel names first CMO to help drive global growth ambitions
Jasper BaumannHazel McGuire has been promoted to oversee the global departments of brand and PR, with the addition of communications, customer and experiences.
The Marketing Society’s ‘Sprintathon’ celebrates 10 years with £1m target in sight
Jasper BaumannThis year’s Sprintathon charity event will take total fundraising above the £1m mark.