CMOs up focus on digital marketing amid economic pressures
Jasper BaumannNew research finds CMOs are seeing the focus on digital rise as the economic environment and digital transformation become ever more pressing issues.
Tesla brand health weakens as European sales fall 45%
Jasper BaumannTesla’s brand health rating fell to -13.1 in February, versus a score of -2.3 a year prior, according to YouGov BrandIndex data.
Amex GBT splits top marketing role amid restructure to ‘elevate’ marketing and product
Jasper BaumannAmex Global Business Travel has created separate CMO and chief product and strategy officer positions as it looks to boost the role of marketing and product at the business.
AI search, deepfakes, justifying marketing spend: 5 interesting stats to start your week
Jasper BaumannWe arm you with all the numbers you need to tackle the week ahead.
Booking.com excited by ‘incremental ROI’ of social media spend
Jasper BaumannBooking.com claims it is able to measure the incremental ROI of its social channels thanks to a “bespoke model” developed in collaboration with Meta.
Half of UK B2B marketers have to justify marketing spend to C-suite each month, survey finds
Jasper BaumannPressure to justify marketing investment to business leaders is becoming a “much more common theme” for UK B2B marketers, according to exclusive research from LinkedIn.
How one B2B brand is borrowing from B2C to build trust in a competitive market
Jasper BaumannB2B financial services firm Payhawk is investing in brand building as it looks to drive awareness and better connect with customers on a “human” level.
Airbnb’s CEO outlines ambition to become the Amazon of travel
Jasper BaumannAirbnb plans to invest up to $250m into the business with the “bulk” to be invested in marketing and product development.
TikTok ban, promotional spending, tight website budgets: 5 interesting stats to start your week
Jasper BaumannWe arm you with all the numbers you need to tackle the week ahead.
Spotify cuts marketing spend pledging focus on ‘accelerated execution’
Jasper BaumannCEO Daniel Ek says Spotify will invest in experiences via its video function, as the streaming giant looks to “set the pace, not play follow the leader”.
Marketing salaries rising slower than national average, survey finds
Jasper BaumannResearch by Reed reveals marketing salaries have grown just 3% compared to the national average of 6%.