‘Worthy of the daylight’: How kebab brand GDK is tackling ‘deep-seated’ notions about its category
GDK (formerly known as German Doner Kebab) is tackling notions that kebabs are only a night-time food head on.
Sparkling wine Chapel Down on the ‘big-little moments’ driving category growth
Niamh CarrollOn a mission to become the leading English sparkling wine brand, Chapel Down wants to bring value to a category still shrugging off misconceptions.
‘Everyone wants a piece of the chicken category’: KFC on leveraging its distinctiveness to win
Niamh CarrollIn a category that is more crowded than ever, KFC is focusing on doing work that no other business can do to “elevate the brand up and out”.
Junk food ad ban: Marketers say it will force brands to ‘think smarter’
Niamh CarrollBrands may have to become more creative in how they advertise or look to innovate to avoid being impacted by the ban on pre-watershed TV and paid-for online ads.
The Week in Tech: Apple slims down the iPhone and Spotify offers lossless audio at last
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
Primark pledges to ramp up spend in ‘consumer-facing activity’
Amrit VirdiThe retailer says future investment in digital and above the line campaigns will be “higher”, as it hails “good” results from its first UK TV push.
Ben & Jerry’s founders call for brand to be ‘freed’ after being ‘silenced by Unilever’
Grace GollaschThe co-founders are calling for independence from a new ice cream division spun out of Unilever to enable Ben & Jerry’s to “honour its mission”.
An effectiveness case for designing distinctive online shopping experiences
Dave JonesEcommerce sites often stick to boring templates, but there’s clear evidence for the commercial benefits of making them stand out from the crowd.