Campaigns requiring input from multiple partners or departments are at best a headache and at worst chaotic, with marketers wasting valuable time keeping track of basic tasks. For Dr Martens, the solution lay in uniting them on a single platform
While it seems like the world is ricocheting from one crisis to another, a panel of Marketing Week’s Top 100 marketers discussed how to keep a cool head.
Marketers have a responsibility to integrate sustainable thinking across their whole discipline, acknowledging and reducing the carbon footprint of digital activity.
Virgin Media O2 and Monzo reveal how de-siloing data and teams can optimise the customer experience.
By creating rewarding experiences that give consumers reasons to share information willingly, brands can earn greater trust as ‘data guardians’ while powering more relevant personalised marketing.
Festival of Marketing delegates debated how to personalise efficiently while building customer trust, with suggestions ranging from new roles for ‘gold nugget miners’ to simply paying attention to customers’ experiences.
Looking to accelerate its transformation from a reliance on catalogues to a fully digital ecommerce approach, Studio Retail used data and modelling to discover how customers could be more effectively reached through digital and TV marketing.
Brands heading into a likely recession need to plan using data that can quantify the impacts of reducing, maintaining or even increasing marketing budgets.
In uncertain times, having control of your digital assets is essential. Even as organisations tighten their belts, investing in marketing remains good practice.
Some of the UK’s most illustrious marketers give their views on the value of personalisation and how brands can balance it with a privacy-first approach.
Nielsen’s new analysis shows 50% of planned media channel investments are too low for optimal ROI, while planned spending overall is also 50% too low.
Marketing ethics is an increasingly complex and risk-strewn area, which makes it more important than ever for marketers to be well versed in its principles.
Common metrics such as reach, frequency and impressions tell marketers nothing about advertising effectiveness. Attention is the metric that matters.
Communication is vital for collaboration, but developers and designers sometimes seem to speak different languages – here’s how to bridge the gap.
Brands can’t pay lip service to sustainability, they must back up their creative with planet-friendly behaviours, the newly launched agency Morpho believes.