Creative Translation’s Luke Innes says in order for brands to successfully adapt their global message overseas, they need to review their brand identity first and tailor it for each new market if they want to meet the expectations of local audiences.
Single customer view projects are costly and require buy-in from many departments, says Blue Sheep’s Iain Lovatt. He provides seven key considerations that need to be taken into account to ensure SCV success.
There is a general lack of understanding in the industry as to how content can be employed to acquire customers and retain them, says Branded3’s Stephen Kenwright.
The advertising technology sector – ‘ad tech’ – has come of age and can deliver significant benefits to brands and agencies. Adstream’s Ian Wheal sets out essential guidelines to follow when assessing potential software vendors.
Brands are failing to exploit the power of multi-sensory experiences to connect with audiences and help them onto the path of purchase. DCA Design’s Peter Kay sets out how to achieve valuable ‘sensory equity’.
Consumers can now explore their choices in ways they have never been able to before, forcing brands to work harder to differentiate themselves in a crowded market, says MaritzCX Europe’s Stephan Thun.
Neuroscience and behavioural economics could have the ability to influence consumers to behave in a certain way. Kinetic has been hypothesising, experimenting and learning how the science can be applied to out-of-home, with impressive results, says Anna Dobson.
The right technology is not the only vital ingredient for a successful programmatic campaign – advertisers must also have the right team on board and ensure there is complete transparency in reporting, says Periscopix’s Liz Rutgersson.
http://bcove.me/9ja3stzo Wylie, a keynote speaker at ‘Get with the Programmatic’ and a part of ’New Forms of Programmatic Buying’ panel, leads marketing for AppNexus across the rapidly growing EMEA and APAC regions. He is driving the transformative impact of real-time advertising for publishers, agencies and brands. Prior to AppNexus, Graham held a number of senior […]
Wearable connected devices will not only transform lives by providing people with insightful personal data encouraging a change in behaviour with regard to fitness and wellbeing, they will also have a significant effect on how brands communicate, says Kaizo’s Rachael Rees.
The way journalists view and use social media is changing and if PRs do not adapt to this change they will be left behind, or worse, replaced by the medium itself, warns Cision UK’s Priyanka Dayal.
This year will see brands offering consumers a choice in the types of content they consume, says Hotwire’s Alex MacLaverty, and knowing and responding to audiences will be the key theme that will underpin every trend in 2015.
The first signs of a crisis are likely to come from social media. It is therefore crucial for crisis teams to be well rehearsed and prepared to deal with a real-life situation by practising regularly and, vitally, ensuring they can always access their social media accounts, says Polpeo’s Kate Hartley.
Rapid developments in the digital world have compelled multiple industries to adapt their way of working. Founder of The Soundcheck Group Daniel Hinchliffe says it is imperative that brands develop a good balance between new practices and tried and tested methods of working.
http://bcove.me/i2aanmic Wylie, a keynote speaker at ‘Get with the Programmatic’ and a part of ’New Forms of Programmatic Buying’ panel, leads marketing for AppNexus across the rapidly growing EMEA and APAC regions. He is driving the transformative impact of real-time advertising for publishers, agencies and brands. Prior to AppNexus, Graham held a number of senior […]