The Week in Tech: Tesla’s European woes and Shein trouble
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
On the agenda…
Tesla’s struggles in Europe continued in April, as the manufacturer sold just 7,261 vehicles across the European Union and the UK, a 49% year-on-year decline.
Fresh data from the European Automobile Manufacturers Association shows the Elon Musk-owned electric car brand has seen its sales across the entirety of 2025 fall by 38.8% to 61,320 new car registrations.
This is despite the company launching its new Model Y vehicle earlier this year, after which it would normally expect to see sales jump off the back of the excitement.
