Do marketers need to specialise at the beginning of their careers? What are the chances of promotion in 2024? Here’s what to expect for the job market in the next 12 months.
By Molly Innes
2023 was a year to forget, according to recruiters and job seeking marketers alike. From longer hiring processes to more interim roles and a focus on AI, here’s what senior marketers can expect in 2024.
With fewer opportunities and a demand to be “commercially astute”, the hiring landscape for marketers is challenging, according to recruiters.
Data from IPA Bellwether shows a consecutive drop in the percentage of firms looking to hire in the next three months.
Current group data and media director Matt McLellan will assume responsibility for the retailer’s marketing, customer and data teams.
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
The retailer says future investment in digital and above the line campaigns will be “higher”, as it hails “good” results from its first UK TV push.
The co-founders are calling for independence from a new ice cream division spun out of Unilever to enable Ben & Jerry’s to “honour its mission”.