Motorway revamps brand in response to online car market evolving
Motorway has unveiled a new campaign and positioning as it looks to communicate how “effortless” it is to sell a car online.
Marketing Week Top 100 2024: The top marketers in consumer tech, automotive and manufacturing
Lucy TesserasMarketing Week reveals the top 10 marketers in consumer goods, technology and automotive, part of our Top 100 Most Effective Marketers, sponsored by Digitas.
‘Everything is converging’: Motorway on the overlap between marketers and data specialists
Josh StephensonDespite working together for less than a year, Motorway’s CMO Naomi Walkland and director of analytics Elly Evans have moved at pace to bring the functions closer together.
Motorway CFO: Marketing needs to give finance ‘a reason to believe’
Niamh CarrollThe finance department will choose between “this or that” when it comes to investment. Marketers, then, need to make the argument that marketing spend will benefit the business above a different investment.
Morrisons marketing director departs after two months
Amrit VirdiCurrent group data and media director Matt McLellan will assume responsibility for the retailer’s marketing, customer and data teams.
The Week in Tech: Apple slims down the iPhone and Spotify offers lossless audio at last
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
Primark pledges to ramp up spend in ‘consumer-facing activity’
Amrit VirdiThe retailer says future investment in digital and above the line campaigns will be “higher”, as it hails “good” results from its first UK TV push.
Ben & Jerry’s founders call for brand to be ‘freed’ after being ‘silenced by Unilever’
Grace GollaschThe co-founders are calling for independence from a new ice cream division spun out of Unilever to enable Ben & Jerry’s to “honour its mission”.