Reusable bottle and container brand Chilly’s believes its positive vision of a UK without plastic pollution will resonate with consumers crying out for change.
Reusable container brand Chilly’s is launching its biggest ad campaign to date, as it seeks a broader audience for its message that throwaway containers need to become a thing of the past.
As Cop26 kicks off this week, marketers are feeling the pressure to communicate their brands’ sustainable credentials and avoid claims of greenwashing, while still delivering for customers.
Marketers need to stop showing off and start knuckling down to help address sustainability targets, according to top marketers Danone, Asahi and Credit Suisse.
Viewing sustainability as a ‘key component’ of the brand, Nestlé global CMO Aude Gandon believes wider issues like climate change and social justice can be addressed on both a global and local level.
Current group data and media director Matt McLellan will assume responsibility for the retailer’s marketing, customer and data teams.
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The retailer says future investment in digital and above the line campaigns will be “higher”, as it hails “good” results from its first UK TV push.
The co-founders are calling for independence from a new ice cream division spun out of Unilever to enable Ben & Jerry’s to “honour its mission”.