Marketoonist on change fatigue
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The Year Ahead 2025: Marketers make effective use of first-party data
Grace GollaschTighter regulations and Google’s original plans to deprecate third-party cookies meant marketers were encouraged to collect more first-party data in 2024. The focus will now shift from collecting data to using it effectively in 2025.
‘You can’t force it’: Why successful culture change is ‘heart over head’
Charlotte RogersWhile received wisdom suggests making a rational argument helps inspire cultural transformation, in reality emotion usually trumps logic.
Morrisons marketing director departs after two months
Amrit VirdiCurrent group data and media director Matt McLellan will assume responsibility for the retailer’s marketing, customer and data teams.
The Week in Tech: Apple slims down the iPhone and Spotify offers lossless audio at last
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
Primark pledges to ramp up spend in ‘consumer-facing activity’
Amrit VirdiThe retailer says future investment in digital and above the line campaigns will be “higher”, as it hails “good” results from its first UK TV push.
Ben & Jerry’s founders call for brand to be ‘freed’ after being ‘silenced by Unilever’
Grace GollaschThe co-founders are calling for independence from a new ice cream division spun out of Unilever to enable Ben & Jerry’s to “honour its mission”.