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Beyond the hype: What next for NFTs and the metaverse?
How did web3 technologies such as NFTs and the metaverse play out over the past year and how might they make an impact in the year to come?
The metaverse is a naïve joke but the concept of bridging internet and reality is key
Tom GoodwinAny new technology goes through up to three stages. The metaverse is currently at stage two, if it’s to get to stage three a focus on customers and ease of use will be essential.
A metaverse reality check: What role for brands?
Rebecca SentanceMany companies are eager to explore investments in the metaverse, but what is the best way to go about it?
Consumer confidence makes ‘surprising rebound’ from historic lows
Michaela JeffersonGfK’s Joe Staton says the improvement is “welcome news”, following nine straight months of rock bottom confidence scores.
Morrisons marketing director departs after two months
Amrit VirdiCurrent group data and media director Matt McLellan will assume responsibility for the retailer’s marketing, customer and data teams.
The Week in Tech: Apple slims down the iPhone and Spotify offers lossless audio at last
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
Primark pledges to ramp up spend in ‘consumer-facing activity’
Amrit VirdiThe retailer says future investment in digital and above the line campaigns will be “higher”, as it hails “good” results from its first UK TV push.
Ben & Jerry’s founders call for brand to be ‘freed’ after being ‘silenced by Unilever’
Grace GollaschThe co-founders are calling for independence from a new ice cream division spun out of Unilever to enable Ben & Jerry’s to “honour its mission”.