Peroni launches ‘Club Peroni’ loyalty scheme
In an unusual move for the drinks sector, Peroni has launched its own loyalty scheme, aimed at driving preference in the crowded beer category.
‘An amazing brand fit’: Peroni partners with Ferrari on F1
Niamh CarrollPeroni Nastro Azzurro 0.0% has signed a multi-year partnership with Scuderia Ferrari, the car marque’s racing division, in a deal that represents an “amazing” fit for the two, according to the brand’s CMO.
Cruzcampo on its £10m push to stand out in the crowded lager market
Niamh CarrollHeineken believes Spanish beer brand Cruzcampo will bring incremental growth to its portfolio and stand out in a crowded Mediterranean beer market.
Marketoonist on loyalty programmes
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
Morrisons marketing director departs after two months
Amrit VirdiCurrent group data and media director Matt McLellan will assume responsibility for the retailer’s marketing, customer and data teams.
The Week in Tech: Apple slims down the iPhone and Spotify offers lossless audio at last
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
Primark pledges to ramp up spend in ‘consumer-facing activity’
Amrit VirdiThe retailer says future investment in digital and above the line campaigns will be “higher”, as it hails “good” results from its first UK TV push.
Ben & Jerry’s founders call for brand to be ‘freed’ after being ‘silenced by Unilever’
Grace GollaschThe co-founders are calling for independence from a new ice cream division spun out of Unilever to enable Ben & Jerry’s to “honour its mission”.