Gen AI ads, effectiveness, bottom of funnel: Lessons from a day with Spotify Advertising
Marketing Week was invited to Spotify’s first advertising upfront in New York, as the platform makes a play for bigger investment in audio – and video – from brands.
By Molly Innes
Last week I flew to New York for two days to get a behind the scenes look at what Spotify is doing with its ads offering.
The business opened its doors to content creators and journalists, of which I fell into the latter camp despite ambitions for my LinkedIn profile. I was given access to the audio giant’s office in New York’s financial district and attended an event with Spotify Advertising’s leadership team.
Here’s what I took from it.
