Spotify’s B2B marketing boss on moving from awareness to education
Global head of advertising business marketing Bridget Evans discusses B2B and B2C synergies and the route to securing investment.
By Molly Innes
Spotify is pitching itself to consumers and advertisers alike as the positive alternative to “doom scrolling” on social media.
The business, which achieved its first full year of profitability in 2024, put on a show for brand partners and agencies yesterday (2 April) in New York at its first Advance event – its take on an upfront.
At the event, attended by Marketing Week, Spotify announced several ad tech solutions for brands to make buying ads, and creating and measuring them, easier.
