‘Extra tools in my toolbox’: What’s the value of a marketing degree?
In the next instalment of our State of Academia series, current and former marketers share their opinions on the value of marketing education.
By Molly Innes
Was your marketing degree worth it? An answer to this question depends on many variables: what the course focused on, who taught you, how much effort you put in, where you work now, and so on.
Marketers have long argued about the benefits of education and training. While 71.2% of marketers responding to our 2025 Career & Salary Survey believe having a marketing qualification has helped them or others get ahead in their careers, that leaves a sizable chunk who don’t.
For Elle Berwick, studying marketing wasn’t her first path. While working in histopathology (the diagnosis and study of diseases of tissues) – a path she’d taken from school without going to university – she began selling her art on Etsy. It was while marketing her own work on the platform that Berwick began to consider going down an alternative path.
