B2B CMO Jason Ing on why marketers ‘don’t need a 10-year career plan’
Josh StephensonFollowing roles at P&G, Xbox and Amazon Prime, Typeface CMO Jason Ing has learnt a lot about running marketing in brands at the forefront of culture.
The Story of my CV
Volvo’s marketing boss on why a lack of sector experience should never be a ‘hurdle’
Jasper BaumannWith stints at Yahoo, Electronic Arts and The Lego Group, Louise French now heads up European marketing at Volvo Cars and says the variety of experiences she’s had has given her the “toolbox” she needs to “adapt and flourish” no matter the sector.
‘Don’t be afraid to pivot’: One CMO on why change isn’t a bad thing
Hannah RashbassFrom his early career as a media journalist to senior marketing roles at Betfair, Just Eat and now Carwow, Ben Carter has used his knowledge of the internet revolution and passion for change to climb the ladder.
One CMO on coming ‘home’ to marketing after years in general management
Niamh CarrollCMO of Warner Hotels, David Murdin, worked at big brands including British Airways and Sky before moving into general management at Costa and Debenhams. And while the experience was crucial in making him a more rounded leader his passion for brands has ultimately seen him return to marketing.
‘Engineered serendipity’: One marketer on the importance of early skills and relationships
Grace GollaschFrom Ebay’s internet boom to short stints at Asos and The Guardian, Cian Weeresinghe understands the value of trying new things and meeting new people.
‘You have to be in tune with the business’: One CMO on why relationship building matters
Niamh CarrollHaving worked at some of the biggest names in B2B tech, Workday CMO Emma Chalwin sees relationship-building as the cornerstone of her success.
‘Founder-led, fast-paced, no bullshit’: One marketer on finding the right working culture
Grace GollaschWith stints at corporate giants including Kraft Heinz and General Mills and scale-ups such as Monster, Belazu and now Holy Moly, Chris Busher believes in finding the right environment and sticking to it.
One marketer on going from career ladder to ‘jumping higher’
Charlotte RogersA former marketer at Unilever, Reckitt and Dyson, Rachel Exton embraced the possibilities of a sideways career step to supercharge her marketing mission.
One marketer on the power of not ‘overthinking’ your career
Charlotte RogersFrom leading a revival at Snickers to bringing Lynx to Asia and driving Pret’s digital transformation, Dan Burdett is a firm believer in the value of trusting your gut.
Reddit’s CMO on why being a ‘full-stack’ marketer prepared her for a life in digital brands
Josh StephensonWith stints at Netflix, Sephora and Zynga under her belt, Reddit’s marketing lead Roxy Young shares the benefit of forging a career at the coal face of new technology – and why you need to consider your career as a web instead of a ladder.
‘Combining left and right brain is fascinating’: One marketer on serving customer and company
Josh StephensonFormer P&G, Heineken, Converse and now Philips marketer Claudia Calori believes using the creative and analytical parts of marketing is key to success, regardless of category or sector.
‘It’s not that different’: One marketer on being unafraid to switch categories
Josh StephensonHiscox marketing director Fiona Mayo believes more marketers should challenge themselves to try different categories when charting their career as the skills you’ve learned will apply across the board.
One marketer on the importance of having strong female role models
Molly InnesWith stints at LVMH, Estée Lauder and Makeup by Mario under her belt, Estrid’s first chief brand officer Nico Morga Alden’s “risk prone” approach to her career has served her well.
Why a love of ‘chaos’ helps one CMO turned CEO stay ahead of the curve
Josh StephensonOttokar Rosenberger has always put smaller firms with bigger challenges first as he plotted his route to the C-suite. Now a CEO, he believes most marketers are well-placed for the demands of the boardroom.
‘Find a problem, be the solution’: One marketer on his path to general management
Josh StephensonEntain’s chief commercial officer Dominic Grounsell has made a career out of broadening his skills and tackling tough challenges in order to make the leap from marketing into business leadership.