EXPLORE THE STAGES

Insightful. Practical. Unmissable.

Smart content for ambitious marketers – no fluff, all impact.

With five tailored stages, a Learning Lounge and VIP exclusive track, Festival of Marketing 2025 is built to deliver insight, ideas, and skills you can use immediately. Whether you’re driving brand strategy, learning how to lead, or sharpening your day-to-day impact, there’s a stream for you.

Access the Delegate Pack

Stage 1

EFFECTIVENESS IN ACTION

Sponsored by Kantar

For: Marketers at all levels focused on ROI and performance
Formats: Keynotes, panels, case studies
Why go: Turn marketing into business impact — with tools to prove it

Session spotlight

How Coca-Cola is using AI to drive effective and meaningful personalisation at scale

Learn how Coca-Cola is embedding generative AI into its marketing function to drive effectiveness, creativity, and meaningful personalisation – without compromising on ethics.

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Stage 2

NAVIGATING TRENDS

For: Marketers navigating economic, social and tech change
Formats: Big picture sessions, panels, trend explainers
Why go: Cut through hype. Understand what’s shaping your customers and business

Session spotlight

The Big Picture: What should the future marketer look like?

Discover how today’s most effective marketers are driving results, leading change, making an impact where it matters most – from members of Marketing Week’s Top 100 marketing leaders.

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Stage 3

THE FUTURE MARKETER

Sponsored by RTB House

For: Early–mid career marketers and upskillers
Formats: Skills sessions, frameworks, career advice
Why go: Build the confidence, skills, and plan to move forward faster

Session spotlight

Work… in progress: Shaping a career that evolves with you
Lauren Spearman, Brand Consultant, Presenter, Creator
Learn how to shape a career that evolves with your values and strengths, and new definitions of success. Gain tools to navigate uncertainty, challenge traditional success metrics, and confidently take your next step.

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Stage 4

DELIVERING FOR CUSTOMERS

Sponsored by Ipsos

For: B2C marketers focused on CX, research, brand & digital
Formats: Debates, panels, customer-first strategies
Why go: From culture to tech – learn what makes customers stay and spend

Session spotlight

The Big Picture: Marketing Room 101 – a customer special
Tired of customer clichés and jargon overload? Our speakers will banish their biggest customer insight irritations to Room 101 — and you’ll get the chance to add your own too!

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Stage 5

EXCELLENCE IN B2B

For: B2B marketers seeking performance and brand growth
Formats: Real-world case studies, AI tools, strategy sessions
Why go: Proven B2B tactics for demand, trust, and team alignment

Session spotlight

Video in B2B: Brand-Building and Lead-Driving
Brought to you by PlayPlay
From short-form to smart automation, learn how video can deliver leads and brand impact — even with a small team.

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Masterclass

LEARNING LOUNGE

For: Any marketer who wants hands-on learning
Formats: Intimate workshops, peer sessions, toolkits
Why go: 4 interactive masterclasses – take away skills, not just notes

Session spotlight

Perfecting your professional signature: How to develop a personal brand that stands out
Sophie Miller, Pretty Little Marketer
In a fast-moving industry, your personal brand can be your biggest career asset. This session will show you how to take control of your professional reputation, define what makes you stand out, and build a personal brand that feels authentic, consistent, and impactful—online and off.

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Make your time count

You’re busy. You need value.
That’s why every session at the Festival is designed to deliver maximum impact in minimal time.

Whether it’s strategy, team performance or customer results — you’ll walk away with insights worth far more than the pass.

REAL STORIES

Learn from brands that walk the walk:

Coca-Cola
P&G
PwC
Total Fitness
Minnesota Vikings
and many more…

Get behind the scenes with real marketing campaigns and real results – not just theory.

HONEST CONVERSATIONS

Hear from marketing leaders who’ve done it:

Michelle McEttrick – Primark
Paul Davies – BBC
Sonia Sudhakar – Macmillan Cancer Support
Lauren Spearman – Brand Consultant, Presenter & Creator

Candid conversations. Tough questions. No fluff.

PRACTICAL IDEAS

Leave with tools you can actually use:

Ready-to-apply ideas and strategies

Festival Wrapped – your one-stop post-event takeaway doc

2-month access to Marketing Week – for ongoing insight and analysis

Want to know more?

Everything you need to plan your day — sessions, speakers, and all thing Festival.

 

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