Taide is the Senior Vice President for P&G’s European Brand function leading more than 1000 talented marketers and partner agencies across 49 countries. Her mission is simple: to fuel sustainable, irresistibly superior brands for P&G. With over 3 decades of experience in marketing, Taide has held leadership roles across P&G product categories and operated in multiple geographies. Active across the marketing industry, Taide is Vice President of ISBA, serves on the World Federation of Advertisers (WFA) and has a particular passion to drive accessibility in advertising.