Lizet Esquivel
Lizet Esquivel
Lizet Esquivel has 10 years' experience in the fashion industry working for Latin American brands. She has organized fashion shows internationally in Dubai, the USA, Finland, Dominican Republic, and Mexico.

Indigenous researcher Sioduhi Piratapuya will present the ManioColor technology during the 29th edition of INSPIRAMAIS.

(Photos: Courtesy of Inspiramais)

Sustainable practices and processes, which go far beyond products, will highlight the 29th edition of INSPIRAMAIS. INSPIRAMAIS is a trade fair that launches more than a thousand materials for the footwear, clothing, furniture, and jewelry industries between January 23 and 24, 2024, 2024 at the FIERGS Event Center, in Porto Alegre, Brazil.

In addition to business, which is the focus of the show, there is a lot of quality content confirmed: The research of Intergenerational inspirations, which is the basis of the materials launched at INSPIRAMAIS with Walter Rodrigues, on innovation and sustainability with Suelen Joner, Arezzo&Co, and Flavio Enninger, Quattro Projetos Culturais, on Insight and Excellence with Ricardo Benucci, from Benucci Products, on fashion technology, Jordana Guimarães, Fashinnovation: Bridging the Gap Between the Fashions and Technology, among others.

Ms. Joner also will talk about the ecoAR contest. The contest highlighted cases of entrepreneurs who brought together innovation, sustainability, and fashion. “The project was carried out with the support of the Culture Incentive Law, the Rouanet Law. In the presentation, in addition to highlighting the four winning cases, in the Product and Post-Consumption categories, we will talk about how to use incentivized resources to promote innovation and sustainability, “sums up Suelen.

Natural dye with cassava shavings is featured in INSPIRAMAIS.

One of the highlights of the edition is the presentation of indigenous researcher Sioduhi Piratapuya, who on the first day of the event will present the ManioColor technology, which develops natural dye from cassava shavings.

Sioduhi, indigenous to the Piratapuya people of the Alto Rio Negro (Upper Rio Negro) territory, has been developing the technology for two years and points out that the project is part of raising awareness about the sustainable use of the potential of the Amazon. “We want to show these technologies that already exist in existing chains not only in indigenous territories but also in quilombo (village people) and riverside peoples of the Amazon rainforest,” he says. According to him, the dye, which is already applied to fabric in a five-color palette, will soon also be applied to tucum fibers, a sustainable material widely used by populations in the Upper Rio Negro. “At INSPIRAMAIS, we will present the research, from its beginning until now, showing the entire process involved until reaching the application,” adds Sioduhi.

The researcher points out that the natural dye option is 100% biodegradable and solves a problem still common in the fashion industry: synthetic dye. “The use of synthetic dye is harmful to the forest, especially when we talk about contamination of our waters,” he points out.

The 29th edition of INSPIRAMAIS, a show that is expected to bring together more than 150 exhibitors of inputs and materials that will be visited by 7,000 people from Brazil and around the world, is a promotion of the Associação Brasileira das Empresas de Componentes para Couro, Calçados e Artefatos (Brazilian Association of Leather, Footwear and Artifact Components Companies) (Assintecal) in partnership with the Centro das Indústrias de Curtumes do Brasil (Brazilian Tanning Industries Center) (CICB), the Associação Brasileira da Indústria Têxtil e de Confecção (Brazilian Textile and Apparel Industry Association) (Abit) and the Associação Brasileira das Indústrias de Mobiliário (Brazilian Furniture Industries Association) (Abimóvel). The realization is of the Brazilian Materials program and the partnership of Sebrae Nacional. Registration is open on the website


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