Anteprima FW24 Collection

Anteprima presents a collection that redefines the boundaries between the physical and digital, celebrating the innovation, creativity and elegance in an increasingly complex and unconventional world.

“The world is unpredictable and ever-changing. We are straying from the certainties. This inspired the “digital elegance” concept, a punk style, bold, powerful and at the same time intellectual. In this digital age, I still believe that fashion has the power to influence people’s feelings, thoughts and actions. I will keep creating collection to empower women and their contemporary lives” states Izumi Ogino, Creative Director of Anteprima.

In the new Anteprima collection FW 24-25, craftsmanship and technology intertwine showcasing two distinct but complementary realities. Contemporary visuals reflect the beauty of the digital age, which has radically changed the way we engage with the world around us, offering new expression and reflection opportunities.


“The convergence of craftsmanship and technology is something I have always believed in and is the key element of ANTEPRIMA, expressed through our signature bag, the Wirebag. Innovative material vs handmade craftsmanship. The contrast between Row Rough material and the shimmering Precious one is what I love about this collection”, Izumi Ogino emphasizes.

A design that stimulates all the senses by encouraging exploration and fusion of modern technology and visual by combining the edginess of 2000s’ cyberpunk and the sophistication of high fashion.

The digital wave that imbues the collection is expressed in distorted digital patterns, fluid lines and textures which stimulate the senses through layered fabrics. This is the result of the synergy between creativity and technology.

The floral digital and pixel style pattern suggest a surreal atmosphere which becomes the flagship of the FW24 season, reflecting the distortion of AI technology and suggesting visual illusions that challenge the perception between real and digital.

From 2D to 3D and vice versa: these features are used to enhance the key elements of interactive, eye-catching and playful pieces.

Bold glamour through wet-looking and glossy trims, such as the metallic film, soft mirror effect, irregular square sequins, shining silver and acrylic glow.

A dress with shaped shoulders and narrow hemline, features a knit design with shiny metallic nylon on one side and compact viscose on the other.

Digital party: the ensemble features a knitted fur design made from a blend of polyester and nylon sparkles, marked by a hip-length coat with metallic threads highlights. Paired by a mini-dress with matching detachable hood made of silver net. The oversized double-faced wool coat embraces an inclusive silhouette of gender, and is elegantly paired with wide-leg PU Venice pants. The tailored knit shorts adorned with a chain add a touch of boldness and glamour to the collection.

Color is the main character and combines the creative vitality of the artificial intelligence with softer, otherworldly elements: from crayons, influenced by technology such as mint and powder, to bright technological watery tones such as lilac, amethyst, magenta and yellow, all the way to blue black, gray and khaki. An engaging video designed by studio WOW during the Fashion Show, will immerse the audience into the digital world with the same colors and emotions of the live fashion show, creating a sensory unique experience.


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