Unveiling the Beauty Trends: SFWRUNWAY’s Fashion Week Showcase

As the curtains drew open at SFWRUNWAY’s New York Fashion Week extravaganza, it was clear that beauty was stealing the spotlight. Amidst the swirl of Streetstyle and avant-garde designs, one prevailing trend emerged: skincare reigning supreme.

Taylor Leanne Beauty Pro-Aging Serum: The canvas for every masterpiece, Taylor Leanne’s Pro-Aging Serum took center stage, prepping models’ skin with a luminous glow that served as the foundation for every makeup look. Crafted by the visionary Donna Winters and named after her granddaughter, this serum embodies the essence of youthful radiance, setting the tone for a show filled with timeless beauty.

Sustainability Takes the Stage: Alongside the glitz and glamour, sustainability made a powerful statement. Enter Sproutworldofficial, the world’s only plantable makeup eyeliner. With eco-friendly packaging and a commitment to reducing environmental impact, Sproutworldofficial proved that beauty and sustainability can go hand in hand, offering a guilt-free indulgence for eco-conscious fashionistas.


Pop Mask Calming Eye Mask: In a nod to self-care, the Pop Mask Calming Eye Mask made its debut, offering a moment of tranquility amidst the chaos of backstage preparations. Self-warming and calming, this mask proved to be the ultimate pre-and-post-makeup ritual, ensuring models were not only runway-ready but also refreshed and rejuvenated.

Behind the Scenes with NYIB and Humaira: Leading the charge in beauty innovation was NYIB, spearheaded by the talented makeup artist and beauty instructor, Humaira. With a keen eye for detail and a passion for celebrating diversity, Humaira and her team flawlessly executed each beauty look, showcasing their expertise and creativity on the runway.

In the words of SFWRUNWAY’s founder and New York Fashion Week producer, Naomi Alabi, “Our cast of models are one of the most diverse in the industry, so when we are selecting beauty looks to accompany our designer’s collections, we consider what will be flattering on all skin tones and features. It’s one of the most fun parts of producing fashion shows.”

Caruso Valore: Elevating Hair Care: Rounding out the beauty brigade was Caruso Valore, our exclusive hair sponsor. Founded by Sherry Kelly Caruso Valore, this luxurious, botanical hair and skincare line offers a breath of fresh air in the beauty industry. With a focus on quality and health, Caruso Valore’s products cater to the discerning woman who values excellence without compromise.

From skincare essentials to eco-friendly innovations, SFWRUNWAY’s NYFW showcase proved that beauty knows no bounds. As we bid adieu to another spectacular season, we’re left inspired by the endless possibilities that lie ahead in the ever-evolving world of beauty.


With love,


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