In-depth features, interviews and insights into marketing’s biggest issues.
Advertising agency HDM has merged with direct marketing shop WDPA and digital specialist Mitchell Conner Searson (MCS) to form an integrated agency called Souk Communications. The agency has three operating divisions – Souk Advertising, Souk Response and Souk Digital. It has 60 staff and billings worth about &£40m. Its clients include Sony, Tesco and Vodafone. […]
Berlin Cameron/Red Cell has created a global advertising campaign to support next month’s launch of the compact version of the Wall Street Journal international editions.
The news that Ben Langdon has been ousted as UK chairman of Euro RSCG Worldwide after just 17 months has prompted the inevitable round of speculation about what one of advertising’s most controversial figures will do next. Rumours have been rife in recent weeks that he is planning to launch another start-up and he is […]
News International’s (NI) foray into magazine publishing, announced last Friday, is not the first time the newspaper publisher has attempted such a move. Rupert Murdoch decided as far back as 1987, when he published youth-oriented Sky magazine as a joint venture with French publisher Hachette, that magazines have more global potential than newspapers. A separate […]
Today’s successful brands exploit a value theme rather than a single idea or unique selling point, but the impetus for a theme must come from customers When the Americans first entered the space race, NASA spent a small fortune trying to invent a ballpoint pen that would work in zero gravity. They never found an […]
Coca-Cola, Puma and Ben & Jerry’s have signed up to support this year’s Peace One Day event, which aims to celebrate a day of global ceasefire and non-violence. This year’s event will be held on September 21.