Marketers discuss the most valuable skills needed to be an effective marketer in the latest episode of Marketing Week’s webinar series, The Lowdown.
Ahead of next month’s Festival of Marketing, speakers including Grace Kite, Pete Markey, Les Binet and Helen Edwards share their dos and don’ts – from turning up on Reddit and rejecting dogma to celebrating marketing’s transformative power.
From negotiating a changing media landscape to the impact of AI, Mars Food and Nutrition’s CMO is ensuring the brand can meet the challenges of the future.
With hiring intent stubbornly low and many people struggling, recruiters explain why brands must move faster and which opportunities are growing.
New research from General Assembly shows many marketers doubt AI’s ability to impact the bottom line, but a lack of training could be at fault.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
For marketers wanting to build a productive relationship with finance, “speaking their language” is often a priority, but finance is not one homogenous group and treating the function as such risks missing the mark.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
Aligning with commercial is “more important than ever” says former Boots CMO Pete Markey, with marketers stuck between a rock and a hard place when it comes to measurement.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
Having committed to investing in its marketing talent and empowering its team, Bupa has turned marketing into a growth driver, says global marketing director Pardeep Duggal.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
Marketers continue to face recruitment challenges as a fifth of brands expect to make cuts and the majority say staff levels will stay the same.
With the majority of marketers just having oversight over promotion, marketers face a “double-edged sword” when it comes to their career development.
Pairing AI with marketing and creativity enables brands to create experiences that resonate with customer, but many organisations are struggling to match ambition with action.