M&S on why its ‘vast’ social media structure drives virality
Amrit VirdiIn her new role as marketing director for fashion, home and beauty, Sharry Cramond is betting big on social, virality, ambassadors and ad-funded TV to reach new audiences.
Merlin Entertainments axes recently created customer chief role
Grace GollaschCraig Inglis will leave the business in October after joining in June 2024 as its first CMO.
The Marketing Academy opens applications for 2026 Global Fellowship
Emily ManockThe Marketing Academy Fellowship is designed to help CMOs transition into CEO roles and broader C-suite positions.
Curiosity, commercial acumen and saying no: The underrated skills of an effective marketer
Grace GollaschMarketers discuss the most valuable skills needed to be an effective marketer in the latest episode of Marketing Week’s webinar series, The Lowdown.
Unilever CEO: We are attacking mediocrity in the business
Josh StephensonFernando Fernandez has promised to “attack” mediocrity within the business, as the standard of Unilever’s top 200 leaders is assessed – with 25% expected to be replaced.
LinkedIn appoints first chief brand officer
Charlotte RogersHeading up brand and consumer marketing, Heather Freeland joins LinkedIn from her role as chief brand officer at Adobe.
Stop, start, stick: Marketing leaders on scale, building demand and future thinking
Marketing Week ReportersAhead of next month’s Festival of Marketing, speakers including Grace Kite, Pete Markey, Les Binet and Helen Edwards share their dos and don’ts – from turning up on Reddit and rejecting dogma to celebrating marketing’s transformative power.
‘High empathy tasks’: Mars’ CMO on AI, commercial models and being future fit
Niamh CarrollFrom negotiating a changing media landscape to the impact of AI, Mars Food and Nutrition’s CMO is ensuring the brand can meet the challenges of the future.
‘Round peg, round hole’: Recruiters on the ‘indecision’ impacting the marketing job search
Molly InnesWith hiring intent stubbornly low and many people struggling, recruiters explain why brands must move faster and which opportunities are growing.
61% of marketers not confident in AI’s ability to drive revenue, research says
Josh StephensonNew research from General Assembly shows many marketers doubt AI’s ability to impact the bottom line, but a lack of training could be at fault.
Marketoonist on marketing technology
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
Finance has three main dialects, not one uniform language
Jonathan KnowlesFor marketers wanting to build a productive relationship with finance, “speaking their language” is often a priority, but finance is not one homogenous group and treating the function as such risks missing the mark.
Marketoonist on upskilling
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
‘What can be measured gets done’: How can marketers reframe persistent short-termism?
Molly InnesAligning with commercial is “more important than ever” says former Boots CMO Pete Markey, with marketers stuck between a rock and a hard place when it comes to measurement.
‘You have to deliver on the fundamentals’: Inside Bupa Global’s marketing team transformation
Molly InnesHaving committed to investing in its marketing talent and empowering its team, Bupa has turned marketing into a growth driver, says global marketing director Pardeep Duggal.
‘All wearing the same jersey’: Why Highspring connected multiple brands with a single identity
Emily ManockFormerly a series of brands under Vaco Holdings, the business rebranded under the Highspring masterbrand to streamline its offer.
‘We’ve put marketing in context’: Inside HSBC’s team evolution
Molly InnesAfter being promoted to chief customer officer, Becky Moffat explains the changes to HSBC’s “recalibrated” marketing function.
How a reboot took the BBC’s marketers from ‘servants’ to strategic partners
Marketing Week ReportersThe BBC’s three-year marketing reboot spanned everything from creative risk-taking to wholesale cultural change, helping the team regain their mojo.
‘Objective view’: Do brands need a dedicated marketing effectiveness team?
Mary-Louise ClewsHaving a dedicated marketing effectiveness team can provide rigour and objectivity, but is that level of resource realistic for every brand?
‘Low ego, high collaboration’: Inside Airbnb’s cross-functional marketing model
Grace GollaschAs Airbnb continues its push into services and experiences, the brand’s VP of design and global head of marketing explain how the company had to “rebuild” its way of working to bring the vision to life.
Vast majority of brands holding off using AI in recruitment
Molly InnesJust 2.9% of marketers say their business is using AI to recruit, opting to use the tech in their search for junior and mid-level talent.