‘Front door message’: Monzo on why loyalty is the ‘crux’ of its brand strategy
Amrit VirdiIn a bid to meet customers across different life stages, Monzo is relying on its tiered accounts to offer users the “instant gratification” they crave.
Marketoonist on customer service
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
‘Red thread’: Virgin on why ‘loyalty matters’ right up to the C-suite
Amrit VirdiFavouring an “interaction, reaction and social” approach, Virgin’s chief loyalty officer urges brands to see loyalty as so much more than “a sideshow”.
‘Jewel in the crown’: Brands on using loyalty as an ‘extra layer of differentiation’
Amrit VirdiAs shoppers become more attuned to pricing and perks, businesses are using loyalty schemes as “an extra layer of storytelling and differentiation”.
Asos looks ‘beyond just shopping’ with loyalty launch
Amrit VirdiAiming to mix shopping with experiences, the Asos World launch comes seven years after former loyalty programme A-List was discontinued.
Loyalty strategies ‘eight times more likely’ to drive long-term customer retention
Grace GollaschA new report from VCCP and the DMA finds brands with integrated loyalty strategies are 80% more likely to acquire new customers.
Pets at Home claims ‘unified’ masterbrand having ‘significant impact’ on consumers
Niamh CarrollIn the midst of a “profound” transformation, the pet business is focusing on subscriptions and omnichannel to drive share of wallet.
Marketoonist on marketing AI agents
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
Brand value, CRM, Gen Z ambitions: 5 interesting stats to start your week
Molly InnesWe arm you with all the numbers you need to tackle the week ahead.
Airbnb ‘actively thinking’ about launching a membership scheme
Niamh CarrollCEO Brian Chesky says a paid membership scheme like Amazon Prime would be more “compelling” for the travel brand than a points-based programme.
‘Change or die’: Why Travelex is taking a data-driven approach to travel money
Grace GollaschForeign exchange company Travelex wants to be “fit for the future” by taking a data-driven approach with the launch of its loyalty programme.
IBM’s marketing boss on why personalisation is ‘the wrong avenue to go down’
Jasper BaumannIBM’s senior vice-president of marketing and communications, Jonathan Adashek, believes the industry is too focused on personalisation at the expense of relevance.
Marketoonist on customer retention
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Ryanair launches member scheme as it looks to extend ‘price leadership’
Jasper BaumannRyanair’s ‘Prime’ membership offers exclusive seat sale access, free reserved seats, and free travel insurance for every flight taken.
‘Writing the next chapter’: Tesco’s Becky Brock on her marketing vision for ‘Britain’s brand’
Amrit VirdiIn her first major interview since taking on the role, the Tesco marketing boss discusses dropping ‘Food Love Stories’, working “hand in glove” with retail media and being at one of the UK’s “bedrock brands”.