McDonald’s UK CEO and former CMO to depart the business
Emily ManockMcDonald’s has been facing difficult times in the UK, with the global CEO commenting it will “take time” to return to “sustained positive performance” earlier this month.
McDonald’s: Excellence in marketing, menu and value needed to win
Niamh CarrollMcDonald’s must drive excellence across menu, marketing and value if it is to win in today’s “challenging” environment, says CEO Chris Kempczinski.
McDonald’s UK CMO: Big budgets aren’t enough to drive effectiveness
Niamh CarrollNew McDonald’s UK CMO Ben Fox says his team “accepts the challenge” after the company’s global CEO called for “better marketing”.
‘You can’t just innovate blindly’: McDonald’s UK CMO on ‘customer-led’ NPD
Niamh CarrollAs McDonald’s announces the launch of new burger the Big Arch, UK CMO Ben Fox stresses the importance of menu and marketing working “hand in glove”.
McDonald’s appoints CMO for UK and Ireland
Niamh CarrollBen Fox has been promoted internally to lead McDonald’s marketing function in the UK and Ireland.
McDonald’s CEO: We are losing share to competitors we ‘should be beating’
Niamh CarrollMcDonald’s saw its sales fall in the UK in the first quarter of 2025, with the company’s CEO stating that the business is losing market share to rivals.
McDonald’s CEO: ‘We need to have better marketing in the UK’
Niamh CarrollThe fast-food chain saw its sales decline in the UK in the last quarter of the year, as it faced tough competition and a cost-conscious consumer.
Don’t forget the little things as you plan your media for 2025
Ben DavisThe ‘McRib’ campaign from McDonald’s last year was a sterling example of how to take a smaller bit of messaging and maximise its effectiveness.
McDonald’s launches ‘different’ but ‘consistent’ Christmas ad that focuses on ‘feel-good joy’
Hannah RashbassThe fast food chain says it needed to “do something different” to cut through while remaining true to its ‘Fancy a McDonald’s’ brand platform.
McDonald’s credits marketing with driving value perceptions and consumer spend
Niamh CarrollDespite sales falling for a second consecutive quarter, the CFO claims “great” marketing execution means McDonald’s can persuade customers to spend more.
‘A vulnerable closeness’: How McDonald’s and Leo Burnett balance creativity and consistency after 40 years
Grace GollaschThis year, McDonald’s is celebrating both its 50-year anniversary and 40-year partnership with advertising agency Leo Burnett, highlighting the brand’s approach to innovation and memorability.
‘Break rules, honour traditions’: Universal brand building lessons from McDonald’s, Lucky Saint and Octopus Energy
Michaela JeffersonDespite being in different categories, at different stages of growth, there are a number of brand building lessons all can learn from.
McDonald’s experiments with retail formats in £1bn rollout
Matthew ValentineSmaller format stores and ‘Drive to’ outlets are part of the fast food giant’s plan to extend its UK footprint, as the business attempts to bounce back from its first sales drop since 2020.
McDonald’s to increase focus on value following profit dip
Josh StephensonMcDonald’s CEO Chris Kempczinski admitted a “comprehensive rethink” was needed in some markets to lure customers back to the fast food chain.
The era of price-led profit growth is coming to an end
Mark RitsonWith inflation falling, brands that have used clever pricing to drive profits will need more restraint to avoid new entrants undercutting them at lower margins.