VodafoneThree unveils first joint campaign since merger
Emily ManockVodafone and Three will each have their own assets as part of the campaign, which come together under the ‘Two networks are better than one’ tagline.
Advertising’s impact and Topshop’s return: Your Marketing Week
Lucy TesserasAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From American Eagle’s ad-fuelled sales boost to Topshop’s high street return, it’s been a busy week. Here is my take.
Every marketer must recognise they have moral choices to make
Helen EdwardsThe ban on advertising ‘less healthy foods’ highlights marketers’ dilemma: prioritise profit within the limits of the law, or focus on solving societal issues.
‘The stars aligned’: Primark on using TV to ‘supercharge’ its marketing mix
Amrit VirdiPrimark marketing director Wendy Duggan says the retailer will “sweat every single measurement tool” to determine the effectiveness of its UK TV debut.
EE ups focus on families to drive ‘better connection’ with customers
Emily ManockThe mobile network is targeting parents as part of its safer SIMs campaign, part of a wider initiative to increase online safety for children.
Primark makes UK TV debut amid launch of new brand platform
Amrit VirdiDetermined to go bigger “creatively and in media” with its TV push, Primark claims to be “more confident than ever” in its offering.
‘It’s not about being woke’: Mercedes-Benz’s CMO on inclusivity driving business growth
Niamh CarrollMercedes-Benz ensures people from diverse backgrounds can see themselves in its advertising, not because it’s “trendy”, but because it drives business growth, says its US CMO.
Children’s food brands told to cut salt and sugar levels and ‘improve’ marketing
Molly InnesChildren’s food brands have 18 months to reduce sugar and salt levels and limit their marketing to children, as the government steps up efforts to tackle childhood obesity.
GambleAware finds ‘safe’ gambling ads doing ‘more harm than good’
Grace GollaschGambling ads designed to promote safer gambling are failing to reduce gambling intentions and may be having an opposite effect, according to new research.
Sanex ad banned due to racial stereotyping
Niamh CarrollThe ASA ruled an ad for the shower gel brand was “likely to reinforce the negative and offensive racial stereotype that black skin was problematic”.
‘Like a startup’: Inside the rise of travel media networks
Grace GollaschWith commerce media networks on the rise, Expedia, Uber, Trainline and Tripadvisor share how they’re developing their advertising businesses.
‘A reappraisal moment’: Why Gousto is repositioning as a rival to traditional grocery
Molly InnesWith profitability restored and post-pandemic consumer habits settling, Gousto is repositioning itself as a direct rival to supermarkets with its ‘convenience without compromise’ messaging, explains chief customer officer Murray Lambell.
Fintech brand Sokin on the ‘credibility’ it gains from sports partnerships
Josh StephensonAs well as announcing a partnership with Manchester United, fintech brand Sokin has also launched a new brand campaign to build awareness and credibility.
Airbnb shifts ad focus ‘from TV to social’ as marketing investment grows 19%
Molly InnesPerformance marketing is the “surgical topper” to Airbnb’s brand marketing, says CFO Ellie Mertz as the business posts strong Q2 results.
BrewDog ad banned for implying alcohol can ‘alleviate boredom and loneliness’
Molly InnesThe brewer claims the banned outdoor ad did not imply the Wingman beer had any “therapeutic or mood-altering effects”.