M&S on why its ‘vast’ social media structure drives virality
Amrit VirdiIn her new role as marketing director for fashion, home and beauty, Sharry Cramond is betting big on social, virality, ambassadors and ad-funded TV to reach new audiences.
Merlin Entertainments axes recently created customer chief role
Grace GollaschCraig Inglis will leave the business in October after joining in June 2024 as its first CMO.
The Marketing Academy opens applications for 2026 Global Fellowship
Emily ManockThe Marketing Academy Fellowship is designed to help CMOs transition into CEO roles and broader C-suite positions.
Curiosity, commercial acumen and saying no: The underrated skills of an effective marketer
Grace GollaschMarketers discuss the most valuable skills needed to be an effective marketer in the latest episode of Marketing Week’s webinar series, The Lowdown.
Unilever CEO: We are attacking mediocrity in the business
Josh StephensonFernando Fernandez has promised to “attack” mediocrity within the business, as the standard of Unilever’s top 200 leaders is assessed – with 25% expected to be replaced.
LinkedIn appoints first chief brand officer
Charlotte RogersHeading up brand and consumer marketing, Heather Freeland joins LinkedIn from her role as chief brand officer at Adobe.
Stop, start, stick: Marketing leaders on scale, building demand and future thinking
Marketing Week ReportersAhead of next month’s Festival of Marketing, speakers including Grace Kite, Pete Markey, Les Binet and Helen Edwards share their dos and don’ts – from turning up on Reddit and rejecting dogma to celebrating marketing’s transformative power.
How marketers can align their messy reality with finance’s demands for certainty
Jonathan KnowlesFinance’s demands for predictability are at odds with the probabilistic nature of marketing.
Hear from B2B marketing leaders at this year’s Festival of Marketing
Emily ManockNow in its 11th year, the Festival of Marketing returns with a line-up of global B2B marketing leaders, including speakers from PWC, Pearson and Amex Global Business Travel.
Perception issues and boosting budgets: Your Marketing Week
Russell ParsonsAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From why perceptions can’t replace real data to what drives marketing budgets, it’s been a busy week. Here is my take.
The virtues of great leadership? Discretion and loyalty
Secret MarketerOur marketer on the inside reflects on what the thousands of posts, talks and articles on leadership don’t address about the key to success.
Stop selling creative disruption and start selling risk reduction
Jon LombardoMarketers, particularly in B2B brands, need to show CFOs that brand building is about limiting the business’s downside as much as generating upside.
The Marketing Week Podcast: Is AI making recruitment worse for candidates?
Molly InnesIn the latest episode, we discuss marketing’s recruitment challenges and why recruiters and HR teams need to fix the basics and put the ‘human touch’ back into hiring.
Les Binet and Dr Grace Kite to spotlight effectiveness at this year’s Festival of Marketing
Grace GollaschNow in its 11th year, the Festival of Marketing returns to London with a line-up of global marketing leaders, including Les Binet and Dr Grace Kite, who will tackle the industry’s biggest challenges.
McDonald’s UK CEO and former CMO to depart the business
Emily ManockMcDonald’s has been facing difficult times in the UK, with the global CEO commenting it will “take time” to return to “sustained positive performance” earlier this month.