An effectiveness case for designing distinctive online shopping experiences
Dave JonesEcommerce sites often stick to boring templates, but there’s clear evidence for the commercial benefits of making them stand out from the crowd.
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CPG innovation down 20% across Europe, study finds
Emily ManockDespite falling sales, the UK remains one of the leaders of innovation in consumer packaged goods across Europe.
How Boots took its healthcare marketing on a ‘transformative journey’
Amrit VirdiBoots’ new behaviour change campaign is aimed at getting consumers to see the retailer as the first port of call for their healthcare needs.
Ad-funded SVOD triples weekly reach as smartphone viewing overtakes TV
Grace GollaschAccording to a new IPA report, ad-funded SVOD services now reach 30% of adults each week, up from 11% in 2024.
Pret to introduce meal deals as chain doubles down on value
Molly InnesThe launch of Pret’s first UK meal deal marks the latest step in the brand’s ongoing value push, following changes to its Club Pret subscription last year.
VodafoneThree unveils first joint campaign since merger
Emily ManockVodafone and Three will each have their own assets as part of the campaign, which come together under the ‘Two networks are better than one’ tagline.
‘Front door message’: Monzo on why loyalty is the ‘crux’ of its brand strategy
Amrit VirdiIn a bid to meet customers across different life stages, Monzo is relying on its tiered accounts to offer users the “instant gratification” they crave.
Leaning on meaning could undermine your distinctive assets
Jenni RomaniukIn her first column for Marketing Week, Ehrenberg-Bass’s Jenni Romaniuk, illustrates the impact of trying to integrate ‘meaning’ into the four stages of distinctive asset creation.
Marketers’ use of generative AI quadruples in one year, ISBA finds
Grace GollaschNew research from ISBA reveals 58% of advertisers now have a generative AI policy in place.
Phoenix Group to rebrand as Standard Life to create ‘consistent brand image’
Amrit VirdiThe group says the change will bring its “most trusted brand” to the forefront, as it moves to a branded house strategy with Standard Life as the masterbrand.
Marketoonist on customer service
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
B2B budgets, data accuracy, AI: 5 interesting stats to start your week
Emily ManockWe arm you with all the numbers you need to tackle the week ahead.
‘The next evolution’: Why Flight Centre UK is repositioning as more than a flight retailer
Grace GollaschFlight Centre is rebuilding its UK presence post-pandemic, as the travel brand reopens stores and invests in a major awareness campaign.
M&S on why its ‘vast’ social media structure drives virality
Amrit VirdiIn her new role as marketing director for fashion, home and beauty, Sharry Cramond is betting big on social, virality, ambassadors and ad-funded TV to reach new audiences.
Shopping lists show us why brand matters more than ever in the AI age
Elliott MillardIn a world rushing toward bot-to-bot commerce, shopping lists illustrate why human connection remains the ultimate differentiator.