Ad-funded SVOD triples weekly reach as smartphone viewing overtakes TV
Grace GollaschAccording to a new IPA report, ad-funded SVOD services now reach 30% of adults each week, up from 11% in 2024.
Pret to introduce meal deals as chain doubles down on value
Molly InnesThe launch of Pret’s first UK meal deal marks the latest step in the brand’s ongoing value push, following changes to its Club Pret subscription last year.
VodafoneThree unveils first joint campaign since merger
Emily ManockVodafone and Three will each have their own assets as part of the campaign, which come together under the ‘Two networks are better than one’ tagline.
Marketers’ use of generative AI quadruples in one year, ISBA finds
Grace GollaschNew research from ISBA reveals 58% of advertisers now have a generative AI policy in place.
Phoenix Group to rebrand as Standard Life to create ‘consistent brand image’
Amrit VirdiThe group says the change will bring its “most trusted brand” to the forefront, as it moves to a branded house strategy with Standard Life as the masterbrand.
B2B budgets, data accuracy, AI: 5 interesting stats to start your week
Emily ManockWe arm you with all the numbers you need to tackle the week ahead.
‘The next evolution’: Why Flight Centre UK is repositioning as more than a flight retailer
Grace GollaschFlight Centre is rebuilding its UK presence post-pandemic, as the travel brand reopens stores and invests in a major awareness campaign.
Merlin Entertainments axes recently created customer chief role
Grace GollaschCraig Inglis will leave the business in October after joining in June 2024 as its first CMO.
Diageo CEO admits it got into a ‘vicious cycle’ on marketing investment
Josh StephensonDiageo’s interim CEO believes the business was chasing growth by increasing marketing spend rather than investing in the areas of the business primed for growth.
The Marketing Academy opens applications for 2026 Global Fellowship
Emily ManockThe Marketing Academy Fellowship is designed to help CMOs transition into CEO roles and broader C-suite positions.
American Eagle credits controversial Sydney Sweeney ad for driving ‘unprecedented’ customer acquisition
Amrit VirdiAmerican Eagle has said this is the moment for it to “take big swings” and convert the buzz into repeat customers.
Curiosity, commercial acumen and saying no: The underrated skills of an effective marketer
Grace GollaschMarketers discuss the most valuable skills needed to be an effective marketer in the latest episode of Marketing Week’s webinar series, The Lowdown.
Unilever CEO: We are attacking mediocrity in the business
Josh StephensonFernando Fernandez has promised to “attack” mediocrity within the business, as the standard of Unilever’s top 200 leaders is assessed – with 25% expected to be replaced.
LinkedIn appoints first chief brand officer
Charlotte RogersHeading up brand and consumer marketing, Heather Freeland joins LinkedIn from her role as chief brand officer at Adobe.
Government to ban sale of high-caffeine energy drinks to under-16s
Grace GollaschThe ban would make it illegal for retailers, including online, shops, restaurants, cafes and vending machines, to sell energy drinks to under-16s.
John Lewis inks Topshop partnership
Charlotte RogersThe retailer has also unveiled a multi-media campaign celebrating 100 years of its ‘Never Knowingly Undersold’ price promise.
Kraft Heinz split: Marketing is our number one priority
Charlotte RogersAs the FMCG giant splits a decade after its $23bn mega-merger, the business is planning to add marketing headcount to deliver a “better top line”.
Editor’s picks: The must-see sessions at this year’s Festival of Marketing
Russell ParsonsMarketing Week’s editor-in-chief Russell Parsons selects his not-to-be-missed sessions at this year’s Festival of Marketing.
Stop, start, stick: Marketing leaders on scale, building demand and future thinking
Marketing Week ReportersAhead of next month’s Festival of Marketing, speakers including Grace Kite, Pete Markey, Les Binet and Helen Edwards share their dos and don’ts – from turning up on Reddit and rejecting dogma to celebrating marketing’s transformative power.
Business confidence, ethical AI use, reviews: 5 interesting stats to start your week
Emily ManockWe arm you with all the numbers you need to tackle the week ahead.
EE ups focus on families to drive ‘better connection’ with customers
Emily ManockThe mobile network is targeting parents as part of its safer SIMs campaign, part of a wider initiative to increase online safety for children.
Primark makes UK TV debut amid launch of new brand platform
Amrit VirdiDetermined to go bigger “creatively and in media” with its TV push, Primark claims to be “more confident than ever” in its offering.
The Marketing Week Podcast: How can marketers recalibrate before the end of the year?
Molly InnesIn the latest episode, we discuss how September could be a time for marketers to reset both personally and professionally.
Hear from B2B marketing leaders at this year’s Festival of Marketing
Emily ManockNow in its 11th year, the Festival of Marketing returns with a line-up of global B2B marketing leaders, including speakers from PWC, Pearson and Amex Global Business Travel.
Pernod Ricard CEO: We’re basing decisions on data, not perception
Niamh CarrollModeration among younger drinkers is often framed as an existential threat to spirits companies, but Pernod Ricard says it will look to data, not assumptions.
Abercrombie & Fitch CFO praises ‘battle-tested’ marketing playbook
Niamh CarrollThe finance chief insisted the fashion firm does not seek to drive customer traffic through price, instead relying on a “battle-tested playbook”.
Debenhams eyes PrettyLittleThing sale as turnaround continues
Emily ManockThe retailer has pledged to leave “no stone unturned” as its turnaround ramps up, including the sale of fast fashion label PrettyLittleThing.
Domino’s reprimanded for HFSS ad ‘likely to appeal to children’
Niamh CarrollThe paid-for ad appeared during a YouTube video about the Minecraft game, which was deemed to appeal to children.
Job hunting, increased social budgets, B2B buying journey: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
‘It’s not about being woke’: Mercedes-Benz’s CMO on inclusivity driving business growth
Niamh CarrollMercedes-Benz ensures people from diverse backgrounds can see themselves in its advertising, not because it’s “trendy”, but because it drives business growth, says its US CMO.