Ad-funded SVOD triples weekly reach as smartphone viewing overtakes TV
Grace GollaschAccording to a new IPA report, ad-funded SVOD services now reach 30% of adults each week, up from 11% in 2024.
Marketers’ use of generative AI quadruples in one year, ISBA finds
Grace GollaschNew research from ISBA reveals 58% of advertisers now have a generative AI policy in place.
‘The next evolution’: Why Flight Centre UK is repositioning as more than a flight retailer
Grace GollaschFlight Centre is rebuilding its UK presence post-pandemic, as the travel brand reopens stores and invests in a major awareness campaign.
Merlin Entertainments axes recently created customer chief role
Grace GollaschCraig Inglis will leave the business in October after joining in June 2024 as its first CMO.
‘Significant appetite’: Creativity and measurement’s role in the next stage of commerce media
Grace GollaschAs commerce media grows beyond retail, brands want media networks to deliver stronger creative and clearer measurement to prove long-term effectiveness and full-funnel solutions.
Curiosity, commercial acumen and saying no: The underrated skills of an effective marketer
Grace GollaschMarketers discuss the most valuable skills needed to be an effective marketer in the latest episode of Marketing Week’s webinar series, The Lowdown.
Government to ban sale of high-caffeine energy drinks to under-16s
Grace GollaschThe ban would make it illegal for retailers, including online, shops, restaurants, cafes and vending machines, to sell energy drinks to under-16s.
How will media spend shape up in the second half of 2025?
Grace GollaschDespite ongoing uncertainty, UK ad spend is climbing, with budgets in the second half of the year shifting towards social media, retail media and AI-driven search.
Les Binet and Dr Grace Kite to spotlight effectiveness at this year’s Festival of Marketing
Grace GollaschNow in its 11th year, the Festival of Marketing returns to London with a line-up of global marketing leaders, including Les Binet and Dr Grace Kite, who will tackle the industry’s biggest challenges.
GambleAware finds ‘safe’ gambling ads doing ‘more harm than good’
Grace GollaschGambling ads designed to promote safer gambling are failing to reduce gambling intentions and may be having an opposite effect, according to new research.
‘We’re reading signals’: How Motorola is using data to be ‘more human’
Grace GollaschDespite enjoying high awareness in the UK, Motorola is on a mission to grow consideration among Gen Z through social media, partnerships and data strategies.
Young people face ‘widespread exposure’ to junk food marketing online
Grace GollaschMore than half of young people have been exposed to junk food promotions on social media in the past month, with influencer-led posts proving the most influential.
‘Like a startup’: Inside the rise of travel media networks
Grace GollaschWith commerce media networks on the rise, Expedia, Uber, Trainline and Tripadvisor share how they’re developing their advertising businesses.
YouTube usage outpaces social media rivals over past year, YouGov finds
Grace GollaschOver 40% of UK social media users are also using X less than a year ago, compared to just 15% who use it more, according to the study.
Elf admits its use of domestic abuse comedian ‘missed the mark’ after brand backlash
Grace GollaschThe campaign featuring Matt Rife has been branded “rage bait”, with people calling Elf Cosmetics “tone deaf” for using the comedian.