Lidl and Ocado fastest growing grocers as Tesco dominates market share
Amrit VirdiData also shows shoppers favouring brands over own-label items, with branded sales “particularly dominant” in personal care, confectionery and soft drinks.
Aldi overtakes Asda as UK’s third biggest food and drinks retailer
Niamh CarrollAldi sold more food and drink than Asda from 23 February to 23 March, as the discounter continues to shake up the dominance of the ‘Big Four’.
Ruling that Aldi infringed trademark could have ‘dramatic’ effect on copycat products
Niamh CarrollA court ruling that Aldi infringed Thatchers’ trademark could “open the floodgates” for similar cases, meaning retailers producing brand lookalikes may have to remove the products or face legal action.
Awareness, consistency and ‘sparkle’ help retailers triumph amid ‘competitive’ Christmas
Amrit VirdiAs retailers begin to reflect on the festive period, have strong ad effectiveness scores translated into high sales?
Reality Check: How Aldi owns the entry points that matter to win
Andrew TenzerIn the first of a monthly insight column, Reality Check, insight specialists Andrew Tenzer and Ian Murray of Everyday People argue that Aldi has found success by avoiding the ‘flim flam’ of unnecessary entry points.
Aldi enjoys record Christmas as premium own-label sales soar
Amrit VirdiAldi pledges to maintain “price gap” setting it apart from “traditional full-price supermarkets” after generating £1.6bn Christmas turnover.
Consistency pays off as Aldi and Coca-Cola top Christmas effectiveness rankings
Amrit VirdiSystem1’s analysis of 2024’s Christmas ads has found creative with strong brand-building potential is also more likely to drive sales. Aldi’s Kevin the Carrot tops the ranking for both short and long-term effects.
Aldi overtakes Sainsbury’s as people’s favourite Christmas ad, data suggests
Amrit VirdiAldi, Sainsbury’s and M&S Food are all strong contenders in the Christmas ad race, with M&S clothing and home coming in as viable competition.
Aldi brings back Kevin the Carrot for ninth festive outing
Amrit VirdiKevin the Carrot, who is returning in a Mission Impossible-style ad, has been starring in Aldi’s ads since 2016 and has previously scored impressively in the fiercely contested Christmas effectiveness rankings.
Aldi pledges ‘record’ investment to cut prices as sales soar
Amrit VirdiThe retailer made £100m of price cuts on more than 300 products over the past three months, as it preps an £800m nationwide expansion.
Aldi takes fight to rivals by mocking price matching efforts in new ad
Grace GollaschThe supermarket, long seen as a benchmark for others to position with on price, has launched a new campaign mocking competitors who price match its products as it looks to reclaim some of the ground recently lost to rivals.
Aldi doubles down on price promise as growth slows
Matthew ValentineThe discounter has pledged to cut more prices in 2024 than ever before.
How Aldi stole the news agenda with a Kate Moss lookalike
Marketing Week ReportersAs Chanel arrived in town for an exclusive fashion event, Aldi devised a way to hijack the attention at minimal expense.
Own-brand premium products drive success for Aldi and Lidl at Christmas
Chris SutcliffeThe UK’s two major discounters reported significant success over the festive period, with a focus on both pricing and product having driven sales.
Asda appoints Aldi’s Adam Zavalis as VP of marketing
Chris SutcliffeAdam Zavalis is joining the UK’s third-largest supermarket chain off the back of two stints at challenger brand Aldi.