John Lewis inks Topshop partnership
Charlotte RogersThe retailer has also unveiled a multi-media campaign celebrating 100 years of its ‘Never Knowingly Undersold’ price promise.
John Lewis appoints digital boss amid wider brand push
Charlotte RogersFormer marketer Dom McBrien has been appointed chief digital and omnichannel officer in the same week the retailer adds 100 new brands to its roster.
John Lewis names M&S’s Anna Braithwaite as chief customer officer
Amrit VirdiFormer M&S marketing boss Anna Braithwaite replaces Charlotte Lock as John Lewis chief customer officer.
John Lewis reinforces ‘authority’ in home market with new campaign and publication
Grace GollaschJohn Lewis is launching a new bi-annual publication and its biggest home campaign since 2021 as it looks to grow dominance in home market.
John Lewis boss: Relaunch of Never Knowingly Undersold was ‘catalyst’ for turnaround
Molly InnesThe relaunch of Never Knowingly Undersold contributed to a six-point increase in the brand’s Net Promoter Score and better value for money perceptions, the business says, as it reports strong profits.
John Lewis top marketer Charlotte Lock departs the business
Niamh CarrollCharlotte Lock spent three years as pan-partnership customer director at the business. It is not yet known who will take on leadership of the marketing function.
John Lewis Christmas ad achieves highest effectiveness score this decade
Amrit VirdiThe retailer put its products, flagship store and a family focus at the heart of its Christmas ad, which has seen its best score for potential effectiveness since 2019.
John Lewis positions itself as ‘home of gifting’ with festive love letter to physical retail
Amrit VirdiDescribing the retailer as having been “dormant for a few years”, customer director Charlotte Lock says John Lewis is “back” with a Christmas ad celebrating its stores.
John Lewis focuses on gifting for second episode of ‘golden quarter’ ad series
Amrit VirdiThe product-focused ad looks to reinforce value perceptions, highlighting key gifts to buy over the Black Friday trading period.
John Lewis commits £800m to boost in-store customer experience
Amrit VirdiJohn Lewis plans to capitalise on recent successes in beauty by revamping its beauty halls across its stores – as executive director declares the “buzz” is back.
EY CMO Rebecca Hirst: ‘We only measure what we treasure’
Amrit VirdiMarketing leaders from John Lewis, EY and NatWest share what they think is, and isn’t, necessary to unlock hidden opportunities in marketing.
John Lewis campaign ‘failing to land’ with non-customers, data suggests
Amrit VirdiKantar’s latest data suggests the recent John Lewis ad is landing with shoppers, but not with those unfamiliar with the brand.
John Lewis revisits history for first ad in ‘golden quarter’ trilogy
Charlotte RogersThe retailer turns to its archive for inspiration for its largest marketing campaign to date, celebrating the return of the ‘Never Knowingly Undersold’ price pledge.
‘Hit a sweet spot’: John Lewis claims ‘buzz’ is back with return of price pledge
Amrit VirdiThe retailer says the return of its ‘Never Knowingly Undersold’ pledge has resulted in 55,000 extra organic visits to the John Lewis site.
John Lewis marketing boss: Value perceptions are a ‘detractor’ for the brand
Niamh CarrollJohn Lewis has made its biggest-ever investment in marketing as it seeks to redress value perceptions about the brand, and relaunches its ‘Never Knowingly Undersold’ promise.