Shopping lists show us why brand matters more than ever in the AI age
Elliott MillardIn a world rushing toward bot-to-bot commerce, shopping lists illustrate why human connection remains the ultimate differentiator.
John Lewis inks Topshop partnership
Charlotte RogersThe retailer has also unveiled a multi-media campaign celebrating 100 years of its ‘Never Knowingly Undersold’ price promise.
Creative people will be at the heart of marketing’s AI revolution
Tom RoachTom Roach explores the implications of the GenAI revolution on creativity, and takes an optimistic view that this advertising revolution will be a more creative one than the last.
Marketoonist on collaborative innovation
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
‘A catalyst’: Revolut’s CMO on marketing’s role in a ‘product-led’ business
Molly InnesMarketing should never tell “the product team what to build, it should always be the other way around”, argues Revolut CMO Antoine Le Nel.
‘No magic pixie dust’: How B2B marketers are approaching the rise of agentic AI
Emily ManockWith 40% of agentic AI projects expected to be cancelled by the end of 2027 due to high costs, unclear value or inadequate risk controls, what do B2B marketers need to consider?
‘Rowing in the same direction’: Mars Food on uniting the organisation behind growth
Niamh CarrollHaving marketing and sales singing off the same hymn sheet is crucial to drive sustainable growth, says Mars Food and Nutrition CMO Matthew Graham.
‘It’s about building that habit’: How Samsung UK is selling consumers an AI future
Josh StephensonSamsung’s home appliances marketing lead believes finding a “meaningful” reason behind its AI innovations will help it grow its share in a challenging category.
Meta outlines vision for ‘superintelligence’
Grace GollaschMeta CEO Mark Zuckerberg claims AI “superintelligence” – which surpasses human intelligence in “every way” – is within reach.
‘A brand with heritage but not a heritage brand’: Stanley 1913 on defining ‘the next era’
Amrit VirdiCapitalising on social media momentum and its 112-year history, the US drinkware brand is looking to customers and partners to help “build the Stanley of the future”.
Marketoonist on AI content
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
Marketoonist on AI reliability
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
The illusion of innovation: When new products and redesigned packs don’t solve a real problem
Brooke KlementDesign decisions must be informed by evidence that any changes will solve a real problem. Blindly following trends will likely end in disaster.
Marketers can’t ignore the opportunity of ‘new frugal innovation’
Helen EdwardsBy identifying manufacturing efficiencies, brands and their supply chains can improve customer experience for all – which encourages them to go premium later.
How Salomon shifted from the ‘CPG mind game of slow growth’ to drive its turnaround
Josh StephensonThe French sports brand’s top marketer has worked to “de-risk” innovation to create new pathways for growth.