Marketoonist on customer service
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
Why It Works: A trip to Flat Iron reveals how it sells so much steak
Richard ShottonFrom cute cleavers to free popcorn, there are plenty of behavioural science techniques on display if you enjoy a meal out at Flat Iron.
The UK’s top 50 customer experience leaders of 2025: The complete list
Marketing Week ReportersRounding off the CX50 2025, here we present our list of the UK’s top 50 customer experience professionals in full, bringing together all five sector top 10s named over the course of this year’s project.
‘Don’t ever disappoint’: How to deliver great B2B customer experience
Marketing Week ReportersWe reveal this year’s CX50 members from the life sciences sector, and look at how top customer experience professionals create loyalty in a demanding and highly technical market.
The brands taking a ‘people-first’ approach to AI
Marketing Week ReportersTop customer experience professionals in retail, consumer goods, travel and hospitality are ensuring technology preserves human ‘warmth’.
Top financial brands on the search for AI customers can trust
Marketing Week ReportersThe financial sector’s top customer experience professionals juggle what technology can deliver with what their customers can trust.
‘Service ecosystems’: A vision of the future for customer experience
Marketing Week ReportersMarking our second of five sector lists in the CX50 2025, Marketing Week looks at how public-sector organisations use technology such as AI to connect valuable information sources and offer user-centred experiences.
Marketers can’t ignore the opportunity of ‘new frugal innovation’
Helen EdwardsBy identifying manufacturing efficiencies, brands and their supply chains can improve customer experience for all – which encourages them to go premium later.
‘CX is a team sport’: How EY plans to close the gap between customer and commercial
Grace GollaschArguing marketers are increasingly being seen as “growth architects”, CMO John Rudaizky believes it’s time to reimagine the process of engaging customers.
Marketing Week launches seventh CX50 list for 2025
Marketing Week ReportersOur list of the UK’s top 50 customer experience professionals, in partnership with Cognizant, Google and Salesforce, will be announced in five phases.
Marketoonist on marketing AI agents
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
Brand value, CRM, Gen Z ambitions: 5 interesting stats to start your week
Molly InnesWe arm you with all the numbers you need to tackle the week ahead.
How Fiat plans to make the ‘right first impression’ as it engages new customers
Jasper BaumannAs Fiat preps the launch of new electric vehicles and the Grande Panda – a larger version of its classic model – its new marketing director wants to embrace the brand’s “Italian-ness” to drive reappraisal.
Why It Works: Dishoom and its secret sauce of surprise
Richard ShottonDishoom is known for two things: fabulous food and its matka game of chance. More than a mere PR trick, this offer is underpinned by behavioural science.
How Virgin Money is ‘turning the lights back on’ with brand storytelling push
Amrit VirdiWith its new brand proposition, Virgin Money is hoping to bring banking to life for customers and set the business up for success following its buyout by Nationwide.