‘CX is a team sport’: How EY plans to close the gap between customer and commercial
Arguing marketers are increasingly being seen as “growth architects”, CMO John Rudaizky believes it’s time to reimagine the process of engaging customers.
EY is hoping to bridge the gap between customer experience (CX) and commercial performance, as changing consumer expectations and evolving tech reshape priorities.
As part of this ambition, the business has today (3 June) launched EY Studio+, which brings together 37 acquired businesses and in-house capabilities across design, sales, marketing and customer experience.
The launch comes at what chief brand and marketing officer, John Rudaizky, describes as an “inflection point”, with businesses facing rapid change across all sectors driven by AI and shifting customer behaviour.
