Adobe on AI, emotion and the ‘enormous pressure’ for content
Josh StephensonAdobe’s Simon Morris believes the “monumental” demands for content imposed on marketers can be addressed by effectively utilising AI tools.
Marketoonist on content marketing
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
How B2B travel brand Travelport reached 2.76 billion eyeballs
Marketing Week ReportersTravelport’s content around its world record attempt to visit the Seven Wonders of the World in seven days via public transport notched up 5.7 million YouTube views.
Marketoonist on digital distractions
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
Marketoonist on how to brief
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
‘It starts with the traveller’: How Expedia Group’s new CMO is drilling into data to grow the brand
Hannah RashbassSix months into the role, Expedia Group’s CMO reflects on the importance of insight to drive repeat custom.
Are brands wasting millions on content?
Andrew HollandYou may think search traffic is the metric that matters when it comes to the content you create, but often it’s the intent and too many marketers forget that.
‘Zero-click immunity’: Why B2B content needs personality to win in the AI age
Rebecca SentanceIn a world of AI Overviews, B2B content needs to ditch the neutral objectivity and inject some personality, with deeper dives that demonstrate authority.
‘Marketing is messy by nature’: Tony’s Chocolonely’s CEO on respecting the art of marketing
Amrit VirdiOn its mission to end exploitation in cocoa, the retailer is relying on the creativity of marketers to build positive relationships with consumers.
‘We feel a degree of confidence’: How Chase is repositioning after doubling brand awareness
Amrit VirdiChase CMO Deborah Keay reveals how Chase is repositioning while increasing customer focus and using partnerships to reach communities.
‘We’re going in the right direction’: M&S on brand reappraisal and the transformation journey
Amrit VirdiWith curated stores, TV deals and influencer collaborations high on the agenda, top marketer Anna Braithwaite admits M&S still has “a long way to go”.
‘High-performance culture’: M&S marks ‘new beginnings’ with ITV partnership
Amrit VirdiCelebrating the “beginnings of a new M&S”, the retailer is partnering with ITV on a TV show aimed at lifting the lid on its “high-performance culture”.
Marketoonist on brand storytelling
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Marketoonist on creativity
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
How the role of content is changing in 2024
Marketing Week PartnerThe rules of content marketing are evolving faster than ever – here’s why.