While Google may seem too big to fail, the rise of AI search has left the tech giant on its heels, leaving it needing to figure out where it fits into this new reality or face the consequences.
The potential of AI is more than just efficiencies – it could lead to brands creating their own platforms that can rival the social media giants of today.
Virtual worlds could soon become a key part of any marketing channel mix. Brands need to start thinking about how they can get involved.
AI agents will be transformative in how consumers engage with marketing – but too many marketers are being slow to react.
Championing paid search at the expense of brand building is slowly killing your brand. Make 2025 be the year you finally break your addiction.
It’s easy to blame the convenience of online shopping for the struggles of the high street, but recent success stories show there is still a demand for physical stores. However, investment is key.
You may think search traffic is the metric that matters when it comes to the content you create, but often it’s the intent and too many marketers forget that.
The advent of AI search is going to cause headaches for Google – and change the balance of power from performance marketing back to brand.
As consumers adopt AI tools to simplify their tasks, brands need to train both humans and AI to think of them before the alternatives.
Google’s AI-powered search engine is currently an ‘unknown risk’ but because it is unknown marketers need to plan for the potential outcomes.
Consumers tend to care more about who has created a piece of content (the brand) rather than how it was created.
Forget PPC, organic search is free and can help marketers create growth opportunities.
Share of search volume tackles organic search as a marketing channel and provides four valuable pieces of information to determine SEO strategies.
When it comes to search, marketers need to employ both SEO and PPC, one for mental availability, the other physical.
A clever campaign that connects a TV ad to search has the ability to convert even the most sceptical of consumers in a matter of minutes.