In addition to headliners Mary Portas OBE and Matthew Syed, delegates can expect to hear from marketing heavyweights from brands including Coca-Cola, Monzo, PwC and more at this year’s Festival.
The Coca-Cola Company says its personalised pack campaign, which returned earlier this year, is driving single-serve transactions, despite an overall fall in volume sales for the trademark.
Rather than leaning into its global or American status, Coca-Cola is seeking to emphasise its brands’ “localness” as geopolitical tensions rise.
Coca-Cola used AI to recreate its famous ‘Holidays Are Coming’ ad at a tenth of what it would have cost previously.
In the latest episode, we explore the rate of restructures, ask what’s in a name when it comes to WHSmith and explore the value of personalisation courtesy of Coke.
Coca-Cola constantly churns out great financial results, but there’s no secret to its success other than consistent marketing excellence on every level.
First launched in 2011, the personalised packs delivered a sales uplift and engaged more young consumers, something Coke will be hoping to replicate.
The Coca-Cola Company will pursue expanded profit margins by reaping the rewards of its marketing transformation programme, not cutting budgets, its CEO says.
The Coca-Cola Company will continue to “earn” its brands’ price points with consumers, leaning into marketing as a key component.
The Coca-Cola Company is investing in brand experiences and its first-party data capabilities to drive marketing effectiveness across the organisation.
The fully AI-generated ad will replace the original ‘Holidays Are Coming’ on UK TV screens this festive season with Coca-Cola seeking to bring the ad to “today’s times”.
The Coca-Cola Company is keen to “jump in” to better understand how it can use generative AI across the organisation, but will not just use the tool for “the sake of doing it”.
Coca-Cola has created an AI-generated version of the 1995 classic ‘Holidays Are Coming’, in a bid to bring the ad to “today’s times”.
The Coca-Cola Company’s CEO James Quincey stressed that the real impact of the business’s move into the alcohol ready-to-drink market could not be judged after just a couple of years.
Diet Coke is “complementary” to Coca-Cola Zero, says the business’s UK marketing lead, as the brand launches a new campaign designed to broaden Diet Coke’s appeal.