M&S on why its ‘vast’ social media structure drives virality
Amrit VirdiIn her new role as marketing director for fashion, home and beauty, Sharry Cramond is betting big on social, virality, ambassadors and ad-funded TV to reach new audiences.
Marketoonist on social media bubbles
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
Young people face ‘widespread exposure’ to junk food marketing online
Grace GollaschMore than half of young people have been exposed to junk food promotions on social media in the past month, with influencer-led posts proving the most influential.
Marketoonist on content marketing
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
YouTube usage outpaces social media rivals over past year, YouGov finds
Grace GollaschOver 40% of UK social media users are also using X less than a year ago, compared to just 15% who use it more, according to the study.
Elf admits its use of domestic abuse comedian ‘missed the mark’ after brand backlash
Grace GollaschThe campaign featuring Matt Rife has been branded “rage bait”, with people calling Elf Cosmetics “tone deaf” for using the comedian.
Airbnb shifts ad focus ‘from TV to social’ as marketing investment grows 19%
Molly InnesPerformance marketing is the “surgical topper” to Airbnb’s brand marketing, says CFO Ellie Mertz as the business posts strong Q2 results.
Business confidence, social media, inclusivity: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
‘Flipping our KPI’: Why Vodafone Business is investing in social-first podcasts
Amrit VirdiFollowing the merger of its business and brand teams, Vodafone is putting podcasts at the heart of a social-first model aimed at engaging SMEs.
Somersby adopts social-first approach with ‘adult bullshit’ activity
Amrit VirdiThe cider brand is turning to Instagram to reach Gen Z and drive its new brand positioning, which favours brand personality over product pushing.
Heineken on using social media to ‘carve out meaningful space’ in a crowded category
Amrit VirdiDespite regulation limiting how alcohol companies can use social media, Heineken is betting on influencers to reach new audiences for brands like Desperados.
‘The same mission’: Snapchat’s marketing boss on taking on the resurrected CMO role
Niamh CarrollThe appointment of Grace Kao as Snapchat CMO in April this year marked a return of the role to the business, but Kao says whether led by a CMO or chief creative officer, the brand’s mission remains constant.
Premier Foods to upweight influencer marketing activity
Niamh CarrollPremier Foods has also highlighted the role of the marketing function in driving impactful innovation for the food business, as it appoints a new CMO.
Reddit’s CMO on why ‘community marketing’ will drive its next wave of growth
Josh StephensonReddit has upped the focus on its ad business in recent years, with its CMO now looking to bolster its community-led marketing initiatives to unlock future growth.
TikTok on why ‘vulnerability’ is key to the ‘next evolution of marketing’
Molly InnesAs TikTok faces its own evolution, global head of business marketing Sofia Hernandez explains how the platform is highlighting its value to CMOs.